On average, a buyer receives 122 business emails per day. In the context of a sales discussion, that means that leads may or may not know where a conversation with them left off due to having a saturated inbox. By tracking email conversations with Email Syncing, a sales team can pick the conversation right where it left off to bring the sales value proposition back into focus. This article will detail how email syncing helps sales.
The following user roles can utilize email syncing:
- Company Managers
- Marketing Managers
- Sales Managers
- Jr. Salespersons
How does tracking email conversations in SharpSpring help to escalate sales? Consider the following:
|Reminders:||Syncing and tracking provides a reminder of the specific service/product interest of the lead. Sales representatives can quickly navigate to a lead record and view the email correspondence directly from the lead, allowing sales to come into the conversation ready to speak to the specific interests of the lead.
|Conflict Prevention:||Prevent conflict among lead ownership across sales to see who initially owned the conversation with a lead.
|Communication Retention:||Accelerate the sales process by retaining important communication between leads in an easily accessible area of SharpSpring.
|Scenario Mitigation:||Mitigate he said/she said scenarios. By capturing all email communication with a sales team and leads, you can refer back to what was specifically stated within an email to reduce confusion on what dialogue may have occurred.
|Re-engagement:||Pick conversations right back where they left off. Not all leads are immediately ready to buy, but by retaining communication history when a lead returns, a sale team can find the last discussion point, and pick back up on the momentum of the conversation.
|Knowledge Continuation:||Reduce loss of tribal knowledge. If salespeople transition their leads, the new representative does not need to do everything over again to uncover the specific interests of the lead, as all previous communication has been stored.
|Chronological Progression:||In Opportunities, review a chronological listing of all communication between sales working the deal and the leads responding.
|Sales Trends:||Use the Activity Report to see a trend of how many personal emails help drive sales based on pipeline stage.