Campaigns in SharpSpring allow you to measure the success of your marketing efforts. Whether you are posting to Twitter or running a Facebook ad, you want to see how many leads you were able to generate from those social media posts. This article will detail how to set up social media campaigns.
|
Available with: | ||||
Marketing Automation | ✓ | ||||
CRM Ultimate | |||||
CRM PRO | |||||
CRM Free | |||||
Toolbar: | |||||
![]() ![]() |
|||||
Users: | |||||
Administrators | ✓ | ||||
Company Managers | ✓ | ||||
Marketing Managers | ✓ | ||||
Sales Managers | |||||
Salespersons | |||||
Jr. Salespersons | |||||
Setting Up Campaigns
Social media campaigns are configured in the same manner as any other type of campaign. There are certain differences that separate a social media campaign from other campaign types, however.
To set up a social media referral campaign, do the following:
|
![]() |
|
Note: Click
![]() |
||
Referrer Rules
The following are referring URLs for the most popular social media websites:
|
||
https://www.facebook.com/** |
https://www.instagram.com/** |
|
https://m.facebook.com/** |
https://m.instagram.com/** |
|
https://l.facebook.com/** |
https://l.instagram.com/** |
|
https://lm.facebook.com/** |
https://lm.instagram.com/** |
|
https://mobile.instagram.com/** |
||
https://web.instagram.com/** |
|
||
https://lnkd.in/** |
https://t.co/** |
|
https://www.linkedin.com/** |
https://www.twitter.com/** |
|
https://m.linkedin.com/** |
https://m.twitter.com/** |
|
https://l.linkedin.com/** |
https://l.twitter.com/** |
|
https://lm.linkedin.com/** |
https://lm.twitter.com/** |
When using referrer URLs, be aware that the referring URLs for most social sites follow a standardized pattern dictated by the device loading the page. The m in the URLs refers to the mobile sites, while the l indicates link shimming. Link shimming means that the URL has been stripped of a user's personal information in order to protect privacy and to protect users from malicious sites.
Testing Campaigns
When you post a link on a social site that leads to your SharpSpring-tracked site, the referring URL is captured and then stored as a cookie. This information is then made available in a contact's Life of the Lead under their website visits. To see if your campaign is functioning correctly and posting to a contact's Life of the Lead, you can test it.
To test your social media campaign, do the following:
|
||
Important: Campaigns are sorted by date the lead was created and only show primarily attributed leads.
|
||