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Setting Up Social Media Referral Campaigns

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Forest Myers
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Campaigns in SharpSpring allow you to measure the success of your marketing efforts.

Whether you are posting to Twitter or running a Facebook ad, you want to see how many leads you were able to generate from those social media posts.

This article will detail how to set up social media campaigns.


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Setting Up Campaigns

To set up a Facebook campaign, do the following:

1. 

In SharpSpring's top toolbar, click 
Analytics > Campaigns. 

  
Click to enlarge.

2. 

Create or edit a campaign.

  

3. 

In the Campaign Type drop-down menu, select
Social Media.

  

4. 

In the Group Tags section, enter the social media platform name.

  

5. 

In the Planning section, click Ongoing Campaign (no date range). 

6. 

Leave the Costs and Goals section empty.  

7. 

In the Site drop-down menu, select your website.  

8. 

In the Page, Parameter, or Referring URL field, enter your desired rules.  

9. 

Click Add Rule after entering each rule. 

10. 

Optionally, do the following:

   •   Click the Allow social posts to be associated with this campaign checkbox. 

   •   In the Show in How Did you Hear About Us? drop-down menu, select Yes.

   •   In the Alternative Display Name field, enter the social media platform name.   

11. 

Click Save Changes. 

 

Referrer Rules

The following are referring URLs for the most popular social media websites:

Facebook  

Instagram
https://www.facebook.com/**  

https://www.instagram.com/**
https://m.facebook.com/**  

https://m.instagram.com/**
https://l.facebook.com/**   

https://l.instagram.com/**
https://lm.facebook.com/**  

https://lm.instagram.com/**
   

https://mobile.instagram.com/**
   

https://web.instagram.com/**

 

LinkedIn  

Twitter
https://lnkd.in/**  

https://t.co/**
https://www.linkedin.com/**  

https://www.twitter.com/**
https://m.linkedin.com/**  

https://m.twitter.com/**
https://l.linkedin.com/**  

https://l.twitter.com/**
https://lm.linkedin.com/**  

https://lm.twitter.com/**


When using referrer URLs, be aware that the referring URLs for most social sites follow a standardized pattern dictated by the device loading the page. The m in the URLs refers to the mobile sites, while the l indicates link shimming. Link shimming means that the URL has been stripped of a user's personal information in order to protect privacy and to protect users from malicious sites.


Testing Campaigns

When you post a link on a social site that leads to your SharpSpring-tracked site, the referring URL is captured and then stored as a cookie. This information is then made available in a contact's Life of the Lead under their website visits. To see if your campaign is functioning correctly and posting to a contact's Life of the Lead, you can test it. To test your social media campaign, do the following:

  1. In your web or mobile browser, navigate to the social media platform you want to test.
  2. Click a link to your site from the platform.
  3. Navigate to a form on your site.
  4. Fill out the form.
  5. Log in to SharpSpring.
  6. In SharpSpring's top toolbar, click
    Contacts > Contact Manager.
  7. Locate your profile.
  8. Click the Memberships tab.
  9. Click the Campaigns block.
  10. Locate your campaign.
  


Click to enlarge.
Important: Campaigns are sorted by date the lead was created and only show primarily attributed leads.
 


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