Preheader text is a short text summary directly below the subject line in an email to give readers a better idea of what the email is about. Preheader text is a great way to drive opens by displaying content that captures the recipient’s attention. This article will detail how to add preheader text to emails.
The following user roles have access to add preheader text to SharpSpring emails:
- Marketing Managers
Viewing Code and Adding Text
To view code and add preheader text to your SharpSpring emails, do the following:
Upon receipt, you will see the text you placed within the <p class="preheader"></p> section in the preheader of your email.
The character limit for preheader text in an email depends on what email client your lead is using to open the email. If most of your leads open their emails in Outlook, then limit your preheader text to 35 characters or less.
Using Merge Variables in Preheader Text
You can add merge variables to preheader text, but the syntax is slightly different. Instead of wrapping the merge variables in brackets, you simply use the merge variable outside of the brackets. Defaults are handled slightly different as well. Below are some examples:
Correct Example without Defaults
Correct Example with Defaults