Preheader text is a short text summary directly below the subject line in an email to give readers a better idea of what the email is about. Preheader text is a great way to drive opens by displaying content that captures the recipient’s attention. Below is an example of preheader text as shown in Gmail:
The following users have access to add preheader text to SharpSpring emails
- Marketing Manager
Follow these steps to view code and add preheader text to your SharpSpring emails.
Step One: On the toolbar, hover over Content, then in the drop-down, click Emails
Step Two: Open an existing email or create a new one. If you need help, review article Creating and Editing Emails.
Step Three: On the right side, click </> view code to open the HTML window.
Step Four: In the <head> of the email's HTML, find the first </style> tag and add the following:
Step Five: Find the opening <body style code snippet and place the following line directly after:
Step Six: From the bottom right, click Done Editing, and then on the top right, click Save.
Note: The character limit for preheader text in an email depends on what email client your lead is using to open the email. If most of your leads open their emails in Outlook, then limit your preheader text to 35 characters or less.
Step Seven: Send the email to your test list. Upon receipt, you will see the text you placed within the <p class="preheader"></p> section in the preheader of your email.
Using Merge Variables in Preheader Text
You can add merge variables to preheader text, but the syntax is slightly different. Instead of wrapping the merge variables in brackets, you simply use the merge variable outside of the brackets. Defaults are handled slightly different as well. Below are some examples:
Correct Example without Defaults
Correct Example with Defaults
Note: If you are using the merge variable elsewhere in your email, and a different default is used, that is what will populate the default area of the merge variable in the preheader text. The html doc is parsed top to bottom, and when the second use of the same merge variable is noticed, the default value for that merge variable will overwrite what was previously set in the first use of that merge variable.