SharpSpring's landing page designer enables you to quickly and easily create a web page for your digital audience without the need for a designer or developer. If you want to take it a step further and drill down on what your audience is doing while on your landing pages, then using Facebook's pixel tool may be a good fit for you. The Facebook pixel brings you an analytics tool that helps you understand and measure the effectiveness of your ads and landing pages. Facebook pixel is leveraged to understand the actions people are taking on your landing page so you can go back and see the effectiveness of your marketing campaigns.
Facebook Pixel offers many benefits, including:
- Website Custom Audiences
- Custom Conversions
- Standard Events
The following users can add a Facebook pixel to landing pages:
- Marketing Manager
Creating a Facebook Pixel
Step one: Go to the Pixels tab in Facebook's Ads Manager and click Set Up Pixel.
Step two: Follow the instructions and then once complete, click Manually Install the Code Yourself
Step three: Copy the pixel code to your clipboard.
Adding a Facebook Pixel to your landing page
Step one: Create a landing page or open an existing landing page
Step two: From the menu on the left, click the Edit Code icon
Step three: Locate the JS tab and paste the pixel code into the window
Step four: Remove <script> and </script> from the pasted code.
Step five: Remove everything after <noscript> as this portion of the code is not necessary with our landing pages. That section is only intended for pages that may not have JS enabled.
The remaining code should look something like this:
Step six: Click Save
Congratulations! You've successfully created and added a Facebook Tracking Pixel to your SharpSpring landing page. For more information on configuring your pixel settings, check our Facebook's help article.