|SharpSpring's landing page designer enables you to quickly and easily create a web page for your digital audience without the need for a designer or developer. If you want to take it a step further and drill down on what your audience is doing while on your landing pages, then using Facebook's pixel tool may be a good fit for you.
The Facebook pixel brings you an analytics tool that helps you understand and measure the effectiveness of your ads and landing pages. Facebook pixel tracking is leveraged to understand the actions people are taking on your landing page so you can go back and see the effectiveness of your marketing campaigns. This article will detail how to add Facebook pixels to landing pages.
Note: SharpSpring offers Professional Services to assist with custom coding. You must have code knowledge in order to use the information within this article.
Creating a Facebook Pixel
To create a Facebook pixel, do the following:
- In a browser tab, navigate to the Pixels tab in Facebook Ads Manager.
- Click Set Up Pixel.
- Follow the instructions.
- Once complete, click Manually Install the Code Yourself.
- Copy the pixel code to your clipboard.
Adding a Facebook Pixel to a Landing Page
To add a Facebook pixel to a landing page, do the following:
Note: Remove the
For more information on configuring your pixel settings, refer to Facebook's external help articles.