Adding Buttons to Emails

An important element of a marketing email is the call-to-action or button, which is used to encourage your recipient to click through to your website.

In this article, you'll learn how to add buttons to your emails.

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Article Contents

• Adding Buttons to Layout Blocks
• Customizing Button Labels and Links
• Customizing Button Color and Position
• Customizing Button Padding
• Customizing Button Margins
• Customizing Button Fonts
• Customizing Button Borders
• Some Notes About Email Appearances

Available With:

Trial	✓
Essential	✓
Advanced	✓
Ultimate	✓

Toolbar:

Email

Users:

Administrators	✓
Company Managers	✓
Marketing Managers	✓
Sales Managers
Salespersons
Jr. Salespersons

Adding Buttons to Layout Blocks

Layout blocks are the foundation of emails created in the Lead Gen & CRM platform. Layout blocks allow you to build sections into your email and elements (text, media, and buttons) can be added into those layout blocks.

You can put buttons into layout blocks, or you can put buttons above or below elements that are already in a layout block. 

To add buttons to your email, click Email in the left toolbar. Before you can add buttons to an email, you must create or edit an email.

1. Click    Content and Layout in the Email Designer toolbar.
2. Click the    Elements tab.
3. Drag and drop a Button element onto a purple line in the desired part of the email.
4. Click Save.
   
   

   Click to enlarge.

Click    Move to reorder the element, if necessary.

Customizing Button Labels and Links

You can edit and customize button labels and links, using the Button Designer. Click on your button element to open the Button Designer. 

1. Click your Button element.
2. Enter what the button will display in the Title field.
3. Enter the URL that the button will redirect to in the Link field.
4. Click Done.
   
   

   Click to enlarge.

   Remember to Save any changes you make to your email.

Customizing Button Color and Position

You can edit and customize button visual styles from the Button Designer. Click on your button element to open the Button Designer. 

1. Click your Button element.
2. Select the button's background color from the BG Color menu. To select a color, use the color picker, enter RGB values, or enter a HEX color code.
   
   
   

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   Note: If you need to remove a button's color, click the   Erase button, to the right of the BG Color section.
3. Select Left, Center, or Right from the Align drop-down menu:
4. Click Done.
   
   

   Click to enlarge.

Remember to Save any changes you make to your email.

Customizing Button Padding

You can edit and customize button padding. Padding is the space around the text inside of the button. It is not the space around the button element entirely (for that, customize your button's margins). 

1. Click your Button element.
2. Enter, in pixels, the desired padding between the top and bottom of the button's center in the Vertical field.
3. Enter, in pixels, the desired padding between the left and right of the button's center in the Horizontal field.
   
   

   Click to enlarge.

Scroll to the top or bottom of the Button Designer and click Done. Remember to Save any changes you make to your email.

Customizing Button Margins 

You can edit and customize button margins. Margin is the space around the button element. Editing margins will not affect the size of your button. 

1. Click your Button element.
2. Enter, in pixels, the desired space between the button and items above it in the Top field.
3. Enter, in pixels, the desired space between the button and items below it in the Bottom field.
4. Enter, in pixels, the desired space between the button and items to its left and right in the Horizontal field.
   
   

   Click to enlarge.

Scroll to the top or bottom of the Button Designer and click Done. Remember to Save any changes you make to your email.

Customizing Button Fonts

You can edit and customize button fonts.

1. Click your Button element.
2. Select the text's color from the Text Color menu.
3. Use the color selection widget to edit the color of your button's text.
   
   
   

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4. Select the desired font from the Font Family drop-down menu.
5. Enter, in pixels, the font's size in the Font Size field. 
6. Select the font's overall boldness from the Font Weight drop-down menu.
7. Select Uppercase or Normal capitalization types from the Transform drop-down menu.
   
   

   Click to enlarge.

Scroll to the top or bottom of the Button Designer and click Done. Remember to Save any changes you make to your email.

Customizing Button Borders

You can edit and customize button borders.

1. Click your Button element.
2. Select the border color from the Color menu.
3. Enter, in pixels, the border thickness in the Width field.
4. Enter, in pixels, the border's roundness in the Corners field.
   
   

   Click to enlarge.

Scroll to the top or bottom of the Button Designer and click Done. Remember to Save any changes you make to your email.

Some Notes About Email Appearances

While your buttons may look fine in Gmail, they may sometimes appear incorrect when displayed in Outlook. Lead Gen & CRM has a Litmus Test feature built into the email designer that allows you to see what your emails look like in email clients. Be sure to preview your emails to ensure your design is as you want it to appear.