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Adding Buttons to Emails

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Cris Echeguren
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An important element of a marketing email is the call-to-action, or button, that is used to encourage your recipient to clickthrough to your website.

This article will detail how to add buttons to emails.


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Adding Buttons

To add buttons to an email, do the following: 

  1. Create or edit a simple or designer email template.
  2. In the left sidebar of the email, click
    grid.png  Content and Layout > Elements.
  3. Click Button.
  4. Drag-and-drop the button to where you would like it in the email.
  5. Click Save.
  


Click to enlarge.
Important: Buttons cannot be used with dynamic content.
 


Customizing Buttons

To edit and customize the button, do the following:

  1. Double click the button that was just added.
  2. Adjust any of the following parameters:

    General Panel:

       •   Text
       •   Call-to-Action
       •   Link
       •   Button Color
       •   Alignment

       •   Top/Bottom Padding
       •   Left/Right Padding
       •   Left/Right Margin
       •   Top Margin
       •   Bottom Margin
    Font Panel: 

       •   Family
       •   Color
       •   Size
       •   Weight
       •   Transform    		 Border Panel:

       •   Color
       •   Width
       •   Radius 
  3. Click Save. 
  


Click to enlarge.
Note: SharpSpring offers Professional Services to assist with custom coding. 


Regarding Email Appearances

While your buttons may look fine in Gmail, they may sometimes appear incorrect when displaying in Outlook. SharpSpring has a Litmus Test feature built into the email designer that allows you to see what your emails look like in email clients. Be sure to preview your emails to ensure your design is as you want it to appear.  
Note: Refer to the Email Standards Project to see up-to-date information on inconsistencies with email rendering across platforms.
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