DomainKey Identified Mail (DKIM) and Sender Policy Framework (SPF) work in tandem to authenticate Lead Gen & CRM's emails.
That way, even though emails are being sent from a Lead Gen & CRM-owned server, the receiving server knows that email is coming from you. This is an incredibly important step you must take before sending emails out of Lead Gen & CRM.
This article will detail how to set up DKIM and SPF if you are using Host Gator.
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Verifying Your Domain
You will need to verify the domain that you want to send from before setting up DKIM.
To verify domains, do the following:
- Click Settings in the left toolbar.
- Click Company Email Settings, located under Features in the left panel.
- Click the DKIM and Sending Domains tab.
- Click Add Domain.
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- Enter the email address to be verified in the pop-up window that appears.
- Click Send Verification Email.
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In another browser tab, open the email client for the sending domain that was just entered and click the email asking to confirm the verification process. Within the email, click the Yes, Verify This Domain link.
Return to the Lead Gen & CRM browser tab and locate the domain you have just verified in the DKIM and Sending Domains section to confirm that there is a checkmark.
- Click Setup DKIM. Once your domain is verified, you will see a Get My CNAME Settings link next to your domain.
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- Select Get My CNAME Settings.
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Adding CNAME Records in Host Gator
You will need to add CNAME records in Host Gator’s DNS Settings.
To add CNAME records, do the following:
- Log in to Host Gator.
- Click Advanced Zone Editor.
- Choose CNAME as the type.
- For Name, use the Name field under CNAME Records.
- For CNAME, use the Data field under CNAME Settings.
- Repeat this process for all CNAME records in the CNAME Settings page.
- Note: TTL can remain as the default.
Refer to Host Gator's CNAME help article for more information. Contact your IT specialist if you need further assistance with adding CNAME records.
Frequently Asked Questions
Q: Do I need to add SPF TXT records?
A: No. The em.makeyourmarketing.us CNAME record is the SPF record for Lead Gen & CRM.
Q: How can I check to see if I correctly set up the CNAME records?
A: MxToolBox is a tool that can help. With it, insert the full key name from Lead Gen & CRM, change the search to CNAME Lookup, and search. If successful, you should see the data from Lead Gen & CRM under the Canonical Name column in MxToolbox.
Q: How does this impact what my email looks like in the inbox?
A: The email will show the sending domain as the domain you have configured with DKIM (signed-by), and a return path (mailed-by), including that same domain.