SharpSpring's tracking code allows you to take full advantage of all of the features in marketing automation. Without it, you will not be able to personalize your content based on your lead's behavior and interests. This article will detail how to insert your tracking code to a site that uses a Wordpress theme.
The following user roles can insert tracking code to a Wordpress site:
- Administrators (with administrator access to Wordpress)
Adding Tracking Code to a Wordpress Theme
To add tracking code to Wordpress themes, do the following:
Important: If you change your Wordpress theme after adding tracking code, then you will need to re-add that tracking code to your new theme.
If you are not using a theme, then tracking code must be placed on every page of your site before the closing </body> tag. Also, make sure the tracking code is on the parent theme for your Wordpress site.