SharpSpring's tracking code allows you to take full advantage of all of the features in marketing automation. Without it, you will not be able to personalize your content based on your lead's behavior and interests. This article will detail how to insert your tracking code to a site that uses a Wordpress theme.
The following user roles can insert tracking code to a Wordpress site:
- Administrators (with administrator access to Wordpress)
- Adding Tracking Code to a Wordpress Theme
- Important Information Regarding Theme Modification
- Ready to Learn More?
Adding Tracking Code to a Wordpress Theme
To add tracking code to Wordpress themes, do the following:
Important Information Regarding Theme Modification
When modifying Wordpress themes, consider the following:
- Be careful when changing themes. If you change your Wordpress theme after adding tracking code, then you will need to add that tracking code to your new theme again.
- Sites without themes will need extra attention. If you are not using a theme, then tracking code must be placed on every page of your site before the closing
- Remember that there are differences between parent and child themes. If you are using a child theme, the tracking code should not be placed in the parent theme. This is due to the fact that when the header.php for the parent theme is updated, any embedded tracking codes will be overwritten. As such, when using a child theme, make sure the tracking code is only on the child theme for your Wordpress site.