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Content Calendar Overview

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Nik Schultz
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SharpSpring's Content Calendar is a bird's-eye view of the content that you are publishing to the world. Choose a date on the calendar, select the time you want to publish your content, and watch as it goes out. With the Content Calendar, you will never have the issue of sending the same email on the same day, or worry about publishing your content too frequently. This article will detail how to create and visualize all of your schedule content in SharpSpring's Content Calendar.


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     Available with:    
  Marketing Automation ✓  
  CRM Ultimate    
  CRM PRO    
  CRM Free    
        
  Toolbar:    
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  Users:    
  Administrators ✓  
  Company Managers ✓  
  Marketing Managers ✓  
  Sales Managers    
  Salespersons    
  Jr. Salespersons    
 


Using the Content Calendar

In SharpSpring's top toolbar, do one of the following:

  • Click Social Media > Content Calendar 
  • Click  calendar.png  Calendar > Content Calendar

The  calendar.png  Calendar icon in the toolbar will only be visible for Administrators and Marketing Managers. Salesperson and Jr. Salesperson user roles will not have access to the calendar and will only see reminders.

The Content Calendar not only provides a view of your scheduled events, but it also enables you to create content directly in the calendar view. 

  

You can click into each calendar event to see a preview of your email, blog article or social post. The preview is a direct reflection of that content, aside from blog articles. Blog articles will take on the look and feel of the landing page template. 


New Social Posts

Before being able to use the social media tools, you will need to first connect your social media platforms. Once your social media platforms are connected, yo will be able to post directly to those social platforms in SharpSpring.

To create and publish a social post in the Content Calendar, click Create > Social Post. 

  


Click to enlarge.

For more information on creating new social posts, refer to the following articles:


New Email Sends 

You can schedule emails to lists directly in the Content Calendar. To send emails to lists, do the following:

  1. In the Content Calendar, click 
    Create > Email Send    . 
  2. In the page that appears, click Select an Email.
  3. Select the email to send.
  4. Click either Send to List(s) or Send to Lists Tagged.
  5. Select the list to send to.
  6. Set the date and time parameters. 
  7. Click Schedule Email.
  


Click to enlarge.

For more information, refer to Sending Emails to Lists.


New Blog Articles

Within the Content Calendar, you can create a blog article.  To create a blog article, do the following:

  1. In the Content Calendar, click 
    Create > Blog Article.
  2. Enter a name for the blog article.
  3. Enter blog content.
  4. Click Save Changes.
  


Click to enlarge.


Planning Events

Planning events allow you to plan your marketing strategy without the need for the content to be completely done. With planning events, you can organize your content distribution plan and plan for social posts, blogs, and email sends without the content being ready to go.

To create a planning event, do the following: 

  1. In the Content Calendar, click
    Create > Placeholder Event.
  2. Select the appropriate social media type from the Select Type menu:

       •   Email Send
       •   Twitter Post
       •   Facebook Post
       •   LinkedIn Post
       •   Blog Article
  3. Select the desired posting date from the Select Date field.
  4. Select the desired posting time from the Select Time field.
  5. Enter a title for the event in the Event Title field.
  6. Enter a description for the event in the Event Description field.
  7. Click Done.
  


Click to enlarge.


Managing the Content Calendar

The Content Calendar offers many ways to view, edit, and otherwise curate content.

The Content Calendar provides an overview of what content has been published in the past, as well as what content is scheduled to be published at a later date.

To further narrow this content overview, you can filter content. On the left side of the calendar, there is a filter section. Here, you can click the checkboxes to hide or show your email sends, blog articles, or social posts. 

You can further filter which social content is shown on the Content Calendar. When the social posts filter is on, you can click checkboxes to hide or show all Facebook, LinkedIn, and Twitter posts.		  


Click to enlarge.

 


Navigating the Calendar

When viewing content, you can change the overall calendar view. The calendar has the following options available:    
Click to enlarge.
Icon

Option

 

Description

1.png

View Day

 

This icon allows you to view all social media posts posted
on a given day.

2.png

View Week

 

This icon allows you to view all social media posts posted
over the course of a given week. 

3.png

View Month

 

This icon allows you to view all social media posts posted
during a given month. 

4.png

View Agenda

 

This icon allows you to view all social media posts posted
during a given month.

6.png

Previous

 

This icon allows you to navigate backward a given period
of time. 

7.png

Next

 

This icon allows you to navigate forward a given period
of time. 

5.png

Today

 

This icon returns your calendar view to the current day.  

 


Editing Posted Content

To edit published social posts, do the following:

  1. Locate the desired post in the Content Calendar.
  2. Click the desired post. 
  3. Click the  pencil.png  Edit icon. 
  4. Make the necessary edits.
  5. Click Schedule Post.
  


Click to enlarge.


Copying Posted Content

To copy posted content, do the following:

  1. Locate and click the social post in the Content Calendar.
  2. Click the  copy.png  Copy icon.
  3. In the posting screen that appears, modify the post or leave the post as it is.
  4. Click the checkbox of the social media account you want to copy the post to.
  5. Click Schedule Post.
  


Click to enlarge.


Deleting Scheduled Content

To delete future posts, do the following:

  1. In the Content Calendar click the desired social post.
  2. Click  trash.png  Delete.
  3. In the pop-up window that appears, click Delete.
  


Click to enlarge.

Deleting within the Content Calendar will unschedule your content. Your emails, blog articles, and social posts will no longer be published when deleted. You cannot delete previously scheduled content that has since been published.

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