For many marketers, your website is your biggest marketing investment. The web insights you see in SharpSpring are constantly telling you a story about how visitors are interacting with the site. When you understand and monitor these stats, you’ll make better, data-driven decisions to improve the site’s performance, which will ultimately grow your bottom line.
The Web Insights section of SharpSpring is divided into three different tabs:
NOTE: To view the Web Insights feature, on the toolbar, click Analytics, then click Web Insights.
The Overview section contains information about the various site tracking metrics defined below:
Bounce Rate - The percentage of people who landed on one page of your site and left without navigating to a second page, or more specifically, did not trigger any additional events that would cause tracking code to fire. For example, if we were tracking a Single Page Site and had the appropriate tracking code there, when the visitor scrolled down the page, further tracking code events would fire and they would not be considered a bounce despite only visiting one page.
Direct Traffic -The percentage of traffic that comes through your site either through typing your site address directly into their browser or by clicking a link or bookmark to your site.
Search Traffic - The percentage of traffic that arrived on your site by clicking through from search results.
Total Visitors - The number of unique visitors coming to your site over the selected time frame.
Total Visits - The number of visits to your site over the selected time frame. Visitors can have multiple visits to your site so this number will be higher than the Total Visitors.
Total Page Impressions - The count of each time a page is loaded in the browser.
Avg Page Views - Average number of pages a user hits per visit.
Avg Minutes on Site - Average number of minutes a user spends on your site per visit.
These reporting metrics are represented numerically in the Site Stats section and also visually in the Web Visits section.
You can manipulate the graph to display either as a Line or Bar Chart and toggle what metrics you’d like to graph together by choosing the different toggles on the right side.
At the bottom of the Overview section, there are three high level data sections for top referrers, and entrance pages. The top five results for each section are shown. If you click View All for each data section, each corresponding tab will open.
Top Referrers - What sites are people on immediately before coming into your site or rather, where are visitors coming into your site from.
Top Entrance Pages - What pages on your site are people hitting when they come in to your site.
The Referrers tab provides more in-depth information about what sites visitors are coming into your site from. It provides the top 100 domains in a list-view on the right, as well as a visual representation in a pie chart to the left. Beneath the pie chart, the percentage of visits to your site that came through referrals, the total number of referral traffic visitors, and the total number of visits are displayed numerically.
The Entrance Pages tab provides more in-depth information about what pages visitors are hitting when they come into your site. It provides the top 100 pages in a list-view on the right, as well as a visual representation in a pie chart to the left. Beneath the pie chart, the total number of visits to your site is displayed numerically.