| Using merge variables in your landing pages and emails helps to boost engagement with leads through a more personalized message. This article will detail the best practices when using merge variables.
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Available with: | ||||
| Marketing Automation | ✓ | ||||
| CRM Ultimate | |||||
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| CRM Free | |||||
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| Users: | |||||
| Administrators | ✓ | ||||
| Company Managers | ✓ | ||||
| Marketing Managers | ✓ | ||||
| Sales Managers | |||||
| Salespersons | |||||
| Jr. Salespersons | |||||
Adding Merge Variables
You can add merge variables from the text menu options in the landing page designer. To add merge variables, do the following:
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 Click to enlarge. |
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Note: This is the default text. If you do not have information on the lead that is visiting the page, then this default text will be shown instead.
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The selected variable will be placed where your mouse currently is.
Default Text and Variables
Consider the following: When using there as the default text and First Name as the merge variable, for any tracked lead that has a known first name, their first name will show. For any visitor that is not tracked or does not have a stored first name, then there will show instead.
If a tracked lead has First Name stored, then the firstName merge variable will display their name. |
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If a visitor to your landing page does not have a First Name stored, then the default text will show instead. |
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