Adding Merge Variables to Landing Pages

Using merge variables in your landing pages and emails helps to boost engagement with leads through a more personalized message. This article will detail the best practices when using merge variables.

The following user roles can add merge variables:

• Administrators
• Marketing Managers

Article Contents

• Adding Merge Variables
• Default Text and Variables
• Ready to Learn More?

Adding Merge Variables

You can add merge variables from the text menu options in the landing page designer. To add merge variables, do the following:

In SharpSpring's top toolbar, click  Content > Pages. Create or edit a landing page. In the landing page inline editor, place the cursor where you want the variable to go. Type the word or phrase that you want shown in case you do not have that information for the visiting lead. Highlight your default text. Click the >_ button from the text menu options. In the drop-down menu that appears, select the desired variable.
		Note: This is the default text. If you do not have information on the lead that is visiting the page, then this default text will be shown instead.

The selected variable will be placed where your mouse currently is.

Default Text and Variables

Consider the following: When using there as the default text and First Name as the merge variable, for any tracked lead that has a known first name, their first name will show. For any visitor that is not tracked or does not have a stored first name, then there will show instead.   

Ready to Learn More?

• Setting Global Merge Variables
• Using a Referrer Field as a Merge Variable in Emails
• Adding Clickable Image Links to Emails and Landing Pages