Role-based email addresses differ from other email addresses in that they are not associated with a person, but rather a company, position, or group. Compared to personal email addresses that normally interact on a person-to-person basis, role-based emails are usually intended to distribute emails to a larger recipient list.
Given the one-to-many nature of a role-based address, emails sent by these addresses have a higher-than-normal rate of bounces, unsubscribes, and spam complaints. In addition, role-based addresses often fall into disuse and are more likely to be repurposed as spam traps as a result.
With SharpSpring, the majority of all email sends are impacted by role-based addresses. Only transactional emails like notifications, VisitorID, verification emails, and previews are not impacted by role-based addresses.
As such, SharpSpring suppresses the following addresses:
When a new email contact list is imported, SharpSpring evaluates the overall quality of the list based on a variety of factors, including an evaluation done by a third-party verification service. If 45% or more of the list contains contacts with email addresses deemed suppressed, invalid, toxic, or purchased, SharpSpring will not allow the contact list import to continue. This measure is taken to both ensure the long-term health and viability of the platform and to protect your own sender and domain reputation.