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Enthusem Integration Overview

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Jon Walker
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Enthusem is an offline-to-online marketing tool that automates direct mail, personalized at scale, by integrating with dynamic and trackable online experiences. 

This article will detail the processes involved in integrating SharpSpring and Enthusem. 


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Connecting Accounts

When you use SharpSpring and Enthusem you can:

  • Trigger printed direct mail from SharpSpring
  • Receive notifications in SharpSpring upon response
  • Have hyper-personalized imagery and content
  • Integrate SharpSpring landing pages

To connect a SharpSpring account to an Enthusem account, do the following:

  1. Open a new tab in your browser.
  2. Log in to Enthusem in that browser tab.
  3. Set up an Enthusem mailer template.
  4. Open another new tab in your browser.
  5. Log in to SharpSpring in that browser tab.
  6. Click Settings in SharpSpring's left toolbar.
  7. Click API Settings, located under SharpSpring API in the left panel.
  8. Copy your Account ID and Secret Key.
  9. In the Enthusem tab, navigate to SharpSpring Integration Settings.
  10. Enter your SharpSpring Account ID and Secret Key.
  11. Verify the data.
  12. Map SharpSpring users to Enthusem users.
  13. Click Save + Enable.
    
 
 



Optional Mapping

When integrating SharpSpring and Enthusem, there are certain fields that you can map. These fields—Mail Date, Pickup Code, and Update—are all optional.

To map the custom Mail Date and Pickup Code fields, do the following:

  1. Open a new tab in your browser.
  2. Log in to SharpSpring in that browser tab.
  3. Click Settings in SharpSpring's left toolbar.
  4. Click Custom Fields, located under Features in the left panel.
  5. Create a custom date field for Mail Date.
  6. Create a custom text field for Pickup Code.
  7. Open another new tab in your browser.
  8. Log in to Enthusem in that browser tab.
  9. Navigate to SharpSpring Integration Settings.
  10. Map the fields to one another.
    
 
 



To map the Update fields, do the following:

  1. Navigate to SharpSpring Integration Settings in Enthusem.
  2. Choose the field to update in Field.
  3. Copy-and-paste the exact values of the SharpSpring pick list field in Existing Values.
  4. Choose the value you would like the contact updated to when they respond in Update Value.
  5. Map the fields to one another.
    
 
 


Configuring Action Groups

You can set up an action group to tell Enthusem what Mailer Template to send.



Obtaining Integration Codes

To configure the action group, you will first need to obtain your SharpSpring integration code.

To obtain the code, do the following:

  1. Open another new tab in your browser.
  2. Log in to Enthusem in that browser tab.
  3. Navigate to your Mailer Template.
  4. Scroll to the bottom of the page
  5. Click Integration Info.
  6. Copy the SharpSpring Code.
    
 
 



Postback URL Action Groups

Once you have the integration code, you can set up and configure a postback URL action group.

To set up and configure the action group, do the following:

  1. Open another new tab in your browser.
  2. Log in to SharpSpring in that browser tab.
  3. Click Automation > Action Groups in SharpSpring's left toolbar.
  4. Create or edit a visual action group.
  5. Click + Add > Action under Start or an applicable action group branch.
  6. Select Postback Lead Info in the Notifications section.
  7. Paste the previously copied SharpSpring-Enthusem integration code as the Mailer Template Postback URL.
  8. Apply time delay settings as needed.
  9. Click Add Action.
    
 
 


Configuring Workflows

You can set up workflows to trigger the action group in SharpSpring. In turn, this triggers the Mailer Template in Enthusem.

To do configure workflows, do the following:

  1. Click Automation > Visual Workflows in SharpSpring's left toolbar.
  2. Create or edit a visual workflow. 
  3. Click + Add > Trigger under Start or an applicable action group branch.
  4. Select has the field in the Lead section.
  5. Enter the applicable created Enthusem field in the Field Name text box.
  6. Select the applicable Enthusem Mailer template in the changes to drop-down menu.
  7. Select exactly in the Comparison drop-down menu.
  8. Click OK.
  9. Click Add > Action Group under the created trigger.
  10. Enter the name of the created action group in the Action Group Name text box.
  11. Click OK. 
    
 
 

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