Enthusem Integration Overview

Enthusem is an offline-to-online marketing tool that automates direct mail, personalized at scale, by integrating with dynamic and trackable online experiences.  This article will detail the processes involved in integrating SharpSpring and Enthusem.  Article Contents Connecting Accounts Optional Mapping Configuring Action Groups Configuring Workflows			Available with:
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			Company Managers
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Connecting Accounts

When you use SharpSpring and Enthusem you can:

• Trigger printed direct mail from SharpSpring
• Receive notifications in SharpSpring upon response
• Have hyper-personalized imagery and content
• Integrate SharpSpring landing pages
  
  

To connect a SharpSpring account to an Enthusem account, do the following:

1. In a browser tab, log in to Enthusem.
2. Set up an Enthusem mailer template.
3. In another browser tab, log in to SharpSpring.
4. In SharpSpring's top toolbar, click   User Settings > Settings. 
5. In the left panel, click API Settings.
6. Copy your Account ID and Secret Key.
7. In the Enthusem tab, navigate to SharpSpring Integration Settings.
8. Enter your SharpSpring Account ID and Secret Key.
9. Verify the data.
10. Map SharpSpring users to Enthusem users.
11. Click Save + Enable.

Optional Mapping

When integrating SharpSpring and Enthusem, there are certain fields that you can map. These fields—Mail Date, Pickup Code, and Update—are all optional.

To map the custom Mail Date and Pickup Code fields, do the following:

1. In a browser tab, log in to SharpSpring.
2. In SharpSpring's top toolbar, click   User Settings > Settings.
3. In the left panel, under Features, click Custom Fields.
4. Create a custom date field for Mail Date.
5. Create a custom text field for Pickup Code.
6. In another browser tab, log in to Enthusem.
7. Enthusem, navigate to SharpSpring Integration Settings.
8. Map the fields to one another.

To map the Update fields, do the following:

1. In Enthusem, navigate to SharpSpring Integration Settings.
2. In Field, choose the field to update.
3. In Existing Values, copy and paste the exact values of the pick list field from SharpSpring.
4. In Update Value, choose the value you would like the contact updated to when they respond.
5. Map the fields to one another.

Configuring Action Groups

You can set up an action group to tell Enthusem what Mailer Template to send.

Obtaining Integration Codes

To configure the action group, you will first need to obtain your SharpSpring integration code. To obtain the code, do the following:

1. In a browser tab, log in to Enthusem.
2. In Enthusem, go to your Mailer Template.
3. At the bottom of the page, click Integration Info.
4. Copy the SharpSpring Code.

Postback URL Action Groups

Once you have the integration code, you can set up and configure a postback URL action group. To set up and configure the action group, do the following:

1. In a browser tab, log in to SharpSpring.
2. In SharpSpring's top toolbar, click Automation > Action Groups.
3. Create or edit a visual action group.
4. Under Start or an applicable action group branch, click + Add > Action.
5. In the Notifications section, select Postback Lead Info.
6. In the workflow in SharpSpring, paste the previously copied SharpSpring-Enthusem integration code as the Mailer Template Postback URL.
7. Apply time delay settings as needed.
8. Click Add Action.

Configuring Workflows

You can set up workflows to trigger the action group in SharpSpring. In turn, this triggers the Mailer Template in Enthusem. To do so, do the following:

1. In SharpSpring's top toolbar, click Automation > Visual Workflows.
2. Create or edit a visual workflow. 
3. Under Start or an applicable action group branch, click + Add > Trigger.
4. In the Lead section, select has the field.
5. In the Field Name text box, enter the applicable created Enthusem field. 
6. In the changes to drop-down menu, select the applicable Enthusem Mailer template.
7. In the Comparison drop-down menu, select exactly.
8. Click OK.
9. Under the created trigger, click Add > Action Group.
10. In the Action Group Name text box, enter the name of the created action group.
11. Click OK.