Publishing Social Media Posts

Social media is one of the most important communication channels for your company—and it makes an even bigger impact when it is backed by the power of marketing automation. SharpSpring Social provides the tools you need to disseminate your social messages, and it helps you generate quality leads in the process. This article will detail how to create and publish posts directly to Facebook, LinkedIn, and Twitter. Article Contents Publishing Social Posts Editing Social Posts Copying Posts Link Shortening in Social Posts Supported File Types			Available with:
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Publishing Social Posts

To publish social posts, do the following: In the top toolbar of SharpSpring, click Content > Content Calendar. Click Create > Social Post. Select any or all of your social media platforms. Enter the post text into the What would you like to share? text box.  Optionally, add any of the following:    •   A    Media Center asset    •   An    Image file    •   A link for campaign tracking       •   Any number of applicable emojis Click Schedule Post. Click the Post drop-down menu. Choose either of the following:    •   Post Now: Schedules the social media post         for immediate release    •   Schedule Multi-Post for Later: Schedules         the social media post at a chosen date         and time Click Post to.		Click to enlarge.
		Note: Unschedule posts by clicking    Delete when previewing the post in the Content Calendar.
		Note: When typing a link, SharpSpring adds metadata that is tied to that link. This will automatically add a description and image depending on the metadata available. To delete this metadata, click    Delete in the preview.

Special Facebook Posting Considerations

When posting to Facebook, you may notice a SharpSpring link in your published post. This is due to SharpSpring's API agreement with Facebook and is standard with any social media management tool.

If you are posting to a company page, then this link will not be public, as only you can see it. If you post to a personal page, then this link will be public. Both you and your visitors will see the SharpSpring link.

Editing Social Posts

You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to go to the related social media platform to perform edits to live posts. To edit social posts that are scheduled for a future day/time, do the following:

Copying Posts

You can copy or duplicate a social post. To copy or edit posts, do the following:

Link Shortening in Social Posts

There are certain things to consider when publishing social media content. Certain social media platforms will shorten larger links to better accommodate the links for their limited character limits and posting space.

LinkedIn

LinkedIn automatically shortens all web links longer than 26 characters. This is done to make posts easier to read, and provides more room to add text. The links will not appear shortened in SharpSpring when you are creating the post, but will be automatically shortened when the post is published to your actual LinkedIn account.

Twitter

Links placed in a Twitter post will automatically be shortened by Twitter. The links will not appear shortened in SharpSpring when you are creating the post, but will be automatically shortened when the post is published to your actual Twitter account.

Supported File Types

SharpSpring has a set list of file types that are supported when uploading files to the Media Center. However, Facebook, LinkedIn, and Twitter only allow certain file types to be posted.

When posting to social media, if you try to upload an unsupported file type or use a Media Center asset that is unsupported by social media platforms, the post fails outright. This means that even though you can upload a .ZIP file as a Media Center asset, it does not mean that you can post that file to social media.

Each social platform supports different file types: