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Publishing Social Media Posts

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Nik Schultz
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Social media is one of the most important communication channels for your company—and it makes an even bigger impact when it is backed by the power of marketing automation. SharpSpring Social provides the tools you need to disseminate your social messages, and it helps you generate quality leads in the process. This article will detail how to create and publish posts directly to Facebook, LinkedIn, and Twitter.

The following user roles can create and publish posts to Facebook, LinkedIn, and Twitter:

  • Administrators
  • Company Managers
  • Marketing Managers

Social media features are accessed through the  0NavMarketing.png  toolbar.


Article Contents


Publishing Social Posts

To publish social posts, do the following:

  1. In the top toolbar of SharpSpring, click 
    Content > Content Calendar. 
  2. Click Create > Social Post.
  3. In the pop-up window that appears, select your social media platform(s). 
  4.  Enter the text of your post in text box located under What would you like to share?  
  5. Optionally, add a  film.png  Media Center asset or
    an  image.png  Image to the post.
  6. Optionally, add campaign tracking.
  7. Click Schedule Post(s).
  8. Choose either Post Now or Schedule Post for Later.
  9. Click Post to.

Your past, current, and future social posts can be viewed directly in your Content Calendar.

You can unschedule a social post by clicking the 
trash.png  Delete icon when previewing the post in the calendar. For more information, refer to Content Calendar Overview.

When posting to Facebook, you may notice a SharpSpring link in your published post. This is due to SharpSpring's API agreement with Facebook and is standard with any social media management tool.

If you are posting to a company page, then this link will not be public, as only you can see it. If you post to a personal page, then this link will be public. Both you and your visitors will see the SharpSpring link.

  


Click to enlarge.
 
Note: The  calendar.png  Calendar icon will only be visible for Administrators and Marketing Managers. Salespersons and Jr. Salespersons will only have access to reminders.
 
Note: You can choose to post to either one platform or multiple platforms at the same time. For more information on connecting social media platforms, refer to Connecting Social Media Platforms.
 
Note: As you start typing a link, SharpSpring adds metadata that is tied to that link—which will automatically add a description and image depending on the metadata available. If you want to delete this metadata, click the  close.png  Delete icon in the preview.

 


Editing Social Posts

You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to go to the related social media platform to perform edits to live posts. To edit social posts that are scheduled for a future day/time, do the following: 

  1. In the top toolbar of SharpSpring, click 
    Content > Content Calendar. 
  2. Locate the desired social post.
  3. Click the  pencil.png  Edit icon.
  4. Make the necessary edits.
  5. Click Schedule Post.
  


Click to enlarge.

 


Copying Posts

You can copy or duplicate a social post. To copy or edit posts, do the following: 

  1. In the top toolbar of SharpSpring, click 
    Content > Content Calendar. 
  2. Locate the desired social post.
  3. Click the  copy.png  Copy icon.
  4. In the posting screen that appears, modify the post or leave the post as it is.
  5. Click the checkbox of the social media account you want to copy the post to.
  6. Click Schedule Post.
  


Click to enlarge.


Link Shortening in Social Posts

There are certain things to consider when publishing social media content. Certain social media platforms will shorten larger links to better accommodate the links for their limited character limits and posting space. 

LinkedIn

LinkedIn automatically shortens all web links longer than 26 characters. This is done to make posts easier to read, and provides more room to add text. The links will not appear shortened in SharpSpring when you are creating the post, but will be automatically shortened when the post is published to your actual LinkedIn account.

Before URL Shortening: After URL Shortening:


Click to enlarge.


Click to enlarge.

  

Twitter

Links placed in a Twitter post will automatically be shortened by Twitter. The links will not appear shortened in SharpSpring when you are creating the post, but will be automatically shortened when the post is published to your actual Twitter account.

Before URL Shortening: After URL Shortening:


Click to enlarge.


Click to enlarge.

 


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