|Google Analytics is a service provided by Google that reports and tracks web traffic.
In regards to SharpSpring, Google Analytics provides an additional layer of analytics, which helps with tracking page visits and email clicks.
This article will provide information on how Google Analytics interacts with SharpSpring.
Google Analytics Overview
Google Analytics is a service for web analytics. The service measures, tracks, and reports how users find your content, your overall advertising performance, website traffic, email conversions, and other data. Google Analytics does so by way of a tracking code that is placed on every web page or email. This tracking code then interacts with another set of codes on Google's servers to provide information on how a user interacts with your content.
For an in-depth look and more information on Google Analytics, refer to Google's documentation on the service.
The utm_source=sharpspring parameter is included by default on all hyperlinks in emails sent from SharpSpring. This allows for customers to automatically track traffic from SharpSpring emails within Google Analytics.
The utm_source parameter is necessary for tracking the source of email clicks with Google Analytics. This parameter, along with a designated value, will be globally applied to all links in emails sent through the SharpSpring platform.
For information on implementing Google Analytics tags, refer to Implementing Google Analytics on SharpSpring Landing Pages.
Modifying Google Analytics in SharpSpring
The default parameter for utm_source= in the application is sharpspring. This value may be customized. The value may be changed to represent your company name, a particular name for an email campaign, or to any other value that you want.
To modify Google Analytics Source Tracking information in SharpSpring, do the following: