Understanding Google Analytics and Lead Gen & CRM

Google Analytics is a service provided by Google that reports and tracks web traffic.

In regards to Lead Gen & CRM, Google Analytics provides an additional layer of analytics, which helps with tracking page visits and email clicks.

This article will provide information on how Google Analytics interacts with Lead Gen & CRM.

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Article Contents

• Google Analytics Overview
• Analytics Parameters
• Modifying Google Analytics in Lead Gen & CRM

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Google Analytics Overview

Google Analytics is a service for web analytics. The service measures, tracks, and reports how users find your content, your overall advertising performance, website traffic, email conversions, and other data. Google Analytics does so by way of a tracking code that is placed on every web page or email. This tracking code then interacts with another set of codes on Google's servers to provide information on how a user interacts with your content. 

Refer to Google's documentation on the service for an in-depth look and more information on Google Analytics.

Analytics Parameters

The utm_source=sharpspring parameter is included by default on all hyperlinks in emails sent from Lead Gen & CRM. This allows for customers to automatically track traffic from Lead Gen & CRM emails within Google Analytics.

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The utm_source parameter is necessary for tracking the source of email clicks with Google Analytics. This parameter, along with a designated value, will be globally applied to all links in emails sent through the Lead Gen & CRM platform. 

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Refer to the following articles for information on implementing Google Analytics tags:

• Tracking Your Websites in Lead Gen & CRM
• Implementing Google Analytics on Lead Gen & CRM Landing Pages

Modifying Google Analytics in Lead Gen & CRM

The default parameter for utm_source= in the application is sharpspring. This value may be customized. The value may be changed to represent your company name, a particular name for an email campaign, or to any other value that you want.

To modify Google Analytics Source Tracking information in Lead Gen & CRM, do the following:

1. Click Settings in left toolbar.
2. Click Company Email Settings, located under Features in the left panel. 
3. Click the General tab.
4. Enter a new value in the Value text box.
5. Click Save.
   
   

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