| Google Analytics is a service provided by Google that reports and tracks web traffic. In regards to SharpSpring, Google Analytics provides an additional layer of analytics, which helps with tracking page visits and email clicks. This article will provide information on how Google Analytics interacts with SharpSpring.
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| Marketing Automation | ✓ | ||||
| CRM Ultimate | |||||
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| Administrators | ✓ | ||||
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Google Analytics Overview
Google Analytics is a service for web analytics. The service measures, tracks, and reports how users find your content, your overall advertising performance, website traffic, email conversions, and other data. Google Analytics does so by way of a tracking code that is placed on every web page or email. This tracking code then interacts with another set of codes on Google's servers to provide information on how a user interacts with your content.
Refer to Google's documentation on the service for an in-depth look and more information on Google Analytics.
Analytics Parameters
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Refer to the following articles for information on implementing Google Analytics tags:
Modifying Google Analytics in SharpSpring
The default parameter for utm_source= in the application is sharpspring. This value may be customized. The value may be changed to represent your company name, a particular name for an email campaign, or to any other value that you want.
To modify Google Analytics Source Tracking information in SharpSpring, do the following:
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User Menu > Settings in SharpSpring's top toolbar.