Creating Social Listening Feeds

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Understanding Social Listening

Social listening is where you can add listening feeds for all of your connected social media platforms. A listening feed is a list of content that you want to monitor. A social listening feed is a list of social media activity that you want to monitor. Listening feeds automatically update when there is new activity, so your feeds will always show the most recent information.

With social listening, you can:

• See what people are saying about your company
• Research the buzzwords or hashtags in your industry
• Stay up-to-date on activity going on in the social media world

For example, without social listening, you would have to log into individual social media platforms every time you want to see what folks are saying about #marketing.

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Creating Listening Feed Tabs

You can customize the view of your listening feeds by creating tabs just as you do with your web browser. You can create tabs with up to ten feeds per tab, which lets you stay organized and quickly jump from one feed to another.

To create listening feed tabs, do the following:

1. Click Social > Social Listening in the left toolbar.
2. Click + Add Tab.

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Renaming Listening Feed Tabs

You can rename feed tabs as necessary.

To rename listening feed tabs, do the following:

1. Click Social > Social Listening in the left toolbar.
2. Click the desired tab's name.
3. Enter a new name.
4. Click outside of the tab.

The tab will automatically update and display its new name.

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Deleting Listening Feed Tabs

You can delete listening feed tabs that are no longer needed.

To delete listening feed tabs, do the following:

1. Click Social > Social Listening in the left toolbar.
2. Hover over the desired tab.
3. Click    Remove. 

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Adding Facebook Feeds

If you have not already connected your Facebook accounts, refer to Connecting Facebook Accounts to Lead Gen & CRM.

To add Facebook feeds, do the following:

1. Click Social > Social Listening in the left toolbar.
2. If necessary, click + Add Tab.
3. Click + Add New Feed.
4. Click    Facebook.
5. Click Next.
6. Select a Facebook profile.
7. Select a feed type.
8. Click Finish. 

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Important: Due to recent policy changes at Facebook, you can no longer publish posts to personal Facebook pages via Lead Gen & CRM or connect group pages. You can, however, still continue to post to public pages that you manage.

The different feed types for Facebook are as follows:

Feed		Description
Page		A feed of posts for a specific Facebook page that is connected to the user that established the Facebook connection in Lead Gen & CRM. This feed will give you a list of all the posts for the specific page you select.
Page Tag		A feed of the posts that mentions your @username.

 

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Sharing Facebook Posts

You can share posts directly in your listening feed.

To share Facebook posts, do the following:

1. Click Social > Social Listening in the left toolbar.
2. Locate the post in a feed.
3. Click    Share.
4. Enter the text that you want shown in the shared post.
5. Click Share to post it directly to your page.

When you share a post in the social listening feed, you are sharing it directly to the connected account for that specific feed.

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Adding Instagram Feeds

You can set your social listening page to display a number of different Instagram feeds.

To add Instagram feeds to your social listening page, do the following:

1. Click Social > Social Listening in the left toolbar.
2. If necessary, click + Add Tab.
3. Click Add New Feed.
4. Click    Instagram.
5. Click Next.
6. Select an Instagram profile.
7. Select a feed type.
8. Click Finish. 

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The different feed types for Instagram are as follows:

Feed		Description
Comments		A feed with comments made on your profile's posts.
Hashtag		A feed with posts made by your selected hashtag.
Mentions		A feed with posts that mention your selected profile.
Profile		A feed with posts made by your selected profile.

 

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Adding LinkedIn Feeds

If you have not already connected your LinkedIn accounts, refer to Connecting LinkedIn Accounts to Lead Gen & CRM.

To add LinkedIn feeds, do the following:

1. Click Social > Social Listening in the left toolbar.
2. If necessary, click + Add Tab.
3. Click Add New Feed.
4. Click    LinkedIn.
5. Click Next.
6. Select a LinkedIn profile.
7. Select a feed type.
8. Click Finish. 

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The feed type available for LinkedIn is as follows:

Feed		Description
Page		A feed of posts from an administered LinkedIn page. You must be the administrator of this LinkedIn page.

 

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Adding Twitter Feeds

If you have not already connected your Twitter accounts, refer to Connecting Twitter Accounts to Lead Gen & CRM.

To add Twitter feeds, do the following:

1. Click Social > Social Listening in the left toolbar.
2. If necessary, click + Add Tab.
3. Click Add New Feed.
4. Click    Twitter.
5. Click Next.
6. Select a Twitter profile.
7. Select a feed type.
8. Click Finish. 

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Important: Twitter has very low rate limits for feeds. If you are experiencing a feed connection error for Twitter, it may be due to this rate limit. You should try again in 15 minutes.

Added Twitter feeds will update based on the connected profile. That said, not every added feed is a feed of the connected profile's tweets. Certain feed types display certain portions of tweets, retweets, or mentions. Profile feeds, for example, will display the majority of posts made to a connected profile. 

The different feed types for Twitter are as follows:

Feed		Description
Likes		A feed of posts that you have liked on Twitter.
List		A feed that shows posts for a list of Twitter accounts that you created in Twitter. See Twitter's external help article on how to use Twitter lists for more information.
Mentions		A feed with posts that include your @username.
Profile		A feed of posts from a Twitter profile. You can either choose to create a feed of your profile or search for any Twitter profile.
Retweets		A feed of your Twitter posts that have been retweeted.
Search		A feed of posts based on keywords. Use this to search for hashtags, topics—anything you would enter into the search bar when logged in to Twitter.
Timeline		A display of all activity from the accounts that you follow on Twitter. This is the same view as when you first log in to Twitter.

 

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Interacting with Feeds

You can interact with social media posts in the listening feed. Each platform has different interactions available:

 

Facebook

Icon	Interaction		Description
	Comment		A button that allows you to comment on a post.
	Like		A button that allows you to like a post.
	Share		A button that allows you to share a post. When sharing, you can enter your own comment on the post.

 

Instagram

Icon	Interaction		Description
	Comment		A button that allows you to comment on a post.

 

LinkedIn

Icon	Interaction		Description
	Comment		A button that allows you to comment on a post.
	Share		A button that allows you to share a post. When sharing, you can enter your own comment on the post.

 

Twitter

Icon	Interaction		Description
	Likes		A button that allows you to like a post.
	Retweets		A button that allows you to tweet a post. When retweeting, you can enter a comment on the post.

 

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Deleting Listening Feeds

You can delete individual listening feeds that no longer fit into your social media plans.

To delete listening feeds, do the following:

1. Click Social > Social Listening in the left toolbar.
2. Hover over the desired feed.
3. Click    Feed Options > Remove.
4. Click Delete. 

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Accessing Listening Feed Options

Listening feeds have certain options available to them.

To access listening feed options, do the following:

1. Click Social > Social Listening in the left toolbar.
2. Click    Options in the tab bar.
3. Select one of the following options and repeat as necessary:

   Option		Description
   New Feed		Adds a Facebook, Instagram, LinkedIn, or Twitter feed.
   New Tab		Adds a new tab for listening feeds.
   Social Settings		Opens the settings page.

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Regarding Lead Interaction

If the post is from a lead, you will see the lead score in the post. Click it to go directly to their lead profile.

If the post is from a contact (a lead with the lead status equal to contact), Known Lead icons show on feed posts, as Lead Gen & CRM does not record Lead Score for leads with a contact status.

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