By creating social listening feeds, you can monitor and track social media activity without leaving SharpSpring. Follow social media activity that matters most to you—retweets, hashtags, posts, and more. This article will detail how to create social listening feeds.
Article Contents
- Understanding Social Listening
- Creating Listening Feed Tabs
- Renaming Listening Feed Tabs
- Deleting Listening Feed Tabs
- Adding Facebook Feeds
- Sharing Facebook Posts
- Adding Instagram Feeds
- Adding LinkedIn Feeds
- Adding Twitter Feeds
- Interacting with Feeds
- Deleting Listening Feeds
- Accessing Listening Feed Options
- Regarding Lead Interaction
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Understanding Social Listening
Social listening is where you can add listening feeds for all of your connected social media platforms. A listening feed is a list of content that you want to monitor. A social listening feed is a list of social media activity that you want to monitor. Listening feeds automatically update when there is new activity, so your feeds will always show the most recent information.
With social listening, you can:
- See what people are saying about your company
- Research the buzzwords or hashtags in your industry
- Stay up-to-date on activity going on in the social media world
For example, without social listening, you would have to log into individual social media platforms every time you want to see what folks are saying about #marketing.
Creating Listening Feed Tabs
You can customize the view of your listening feeds by creating tabs just as you do with your web browser. You can create tabs with up to ten feeds per tab, which lets you stay organized and quickly jump from one feed to another. To create listening feed tabs, do the following:
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Renaming Listening Feed Tabs
You can rename feed tabs as necessary. To rename listening feed tabs, do the following:
The tab will automatically update and display its new name. |
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Deleting Listening Feed Tabs
You can delete listening feed tabs that are no longer needed. To delete listening feed tabs, do the following:
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Adding Facebook Feeds
If you have not already connected your Facebook accounts, refer to Connecting Facebook Accounts to SharpSpring. To add Facebook feeds, do the following:
The different feed types for Facebook are as follows: |
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Important: Due to recent policy changes at Facebook, you can no longer publish posts to personal Facebook pages via SharpSpring or connect group pages. You can, however, still continue to post to public pages that you manage.
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Feed |
Description |
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Page |
A feed of posts for a specific Facebook page that is connected to the user that established the Facebook connection in SharpSpring. This feed will give you a list of all the posts for the specific page you select. |
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Page Tag |
A feed of the posts that mentions your @username. |
Sharing Facebook Posts
You can share posts directly in your listening feed. To share Facebook posts, do the following:
When you share a post in the social listening feed, you are sharing it directly to the connected account for that specific feed. |
Adding Instagram Feeds
You can set your social listening page to display a number of different Instagram feeds.
To add Instagram feeds to your social listening page, do the following:
The different feed types for Instagram are as follows: |
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Feed |
Description |
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Comments |
A feed with comments made on your profile's posts. | |
Hashtag |
A feed with posts made by your selected hashtag. | |
Mentions |
A feed with posts that mention your selected profile. | |
Profile |
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A feed with posts made by your selected profile. |
Adding LinkedIn Feeds
If you have not already connected your LinkedIn accounts, refer to Connecting LinkedIn Accounts to SharpSpring.
To add LinkedIn feeds, do the following:
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The feed type available for LinkedIn is as follows:
Feed |
Description |
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Page |
A feed of posts from an administered LinkedIn page. You must be the |
Adding Twitter Feeds
If you have not already connected your Twitter accounts, refer to Connecting Twitter Accounts to SharpSpring.
To add Twitter feeds, do the following:
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Added Twitter feeds will update based on the connected profile. That said, not every added feed is a feed of the connected profile's tweets. Certain feed types display certain portions of tweets, retweets, or mentions. Profile feeds, for example, will display the majority of posts made to a connected profile. The different feed types for Twitter are as follows: |
Important: Twitter has very low rate limits for feeds. If you are experiencing a feed connection error for Twitter, it may be due to this rate limit. You should try again in 15 minutes.
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Feed |
Description |
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Likes |
A feed of posts that you have liked on Twitter. |
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List |
A feed that shows posts for a list of Twitter accounts that you created |
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Mentions |
A feed with posts that include your @username. |
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Profile |
A feed of posts from a Twitter profile. You can either choose to create |
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Retweets |
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A feed of your Twitter posts that have been retweeted. |
Search |
A feed of posts based on keywords. Use this to search for hashtags, |
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Timeline |
A display of all activity from the accounts that you follow on Twitter. |
Interacting with Feeds
You can interact with social media posts in the listening feed. Each platform has different interactions available:
Icon |
Interaction |
Description |
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Comment |
A button that allows you to comment on a post. |
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Like |
A button that allows you to like a post. |
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Share |
A button that allows you to share a post. When sharing, |
Instagram
Icon |
Interaction |
Description |
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Comment |
A button that allows you to comment on a post. |
LinkedIn
Icon |
Interaction |
Description |
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Comment |
A button that allows you to comment on a post. |
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Share |
A button that allows you to share a post. When sharing, |
Icon |
Interaction |
Description |
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Likes |
A button that allows you to like a post. |
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Retweets |
A button that allows you to tweet a post. When |
Deleting Listening Feeds
You can delete individual listening feeds that no longer fit into your social media plans. To delete listening feeds, do the following:
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Accessing Listening Feed Options
Listening feeds have certain options available to them.
To access listening feed options, do the following:
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Regarding Lead Interaction
If the post is from a lead, you will see the lead score in the post. Click it to go directly to their lead profile. If the post is from a contact (a lead with the lead status equal to contact), Known Lead icons show on feed posts, as SharpSpring does not record Lead Score for leads with a contact status. |