By creating social listening feeds, you can monitor and track social media activity without leaving SharpSpring. Follow social media activity that matters most to you—retweets, hashtags, posts, and more. This article will detail how to create social listening feeds.
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Social Listening
Social listening is where you can add listening feeds for all of your connected social media platforms. A listening feed is a list of content that you want to monitor. A social listening feed is a list of social media activity that you want to monitor. Listening feeds automatically update when there is new activity, so your feeds will always show the most recent information. With social listening, you can:
- See what people are saying about your company.
- Research the buzzwords or hashtags in your industry.
- Keep an eye on your competitors.
Social listening enables you to stay up-to-date on activity going on in the social media world. For example, without listening, you would have to log into individual social media platforms every time you want to see what folks are saying about #marketing.
Adding Facebook Feeds
If you have not already connected your Facebook accounts, refer to Connecting Social Media Accounts. To add a Facebook feed, do the following:
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Important: Due to recent policy changes at Facebook, you can no longer publish posts to personal Facebook pages via SharpSpring or connect group pages. You can, however, still continue to post to public pages that you manage.
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Below is a breakdown of the different feed types for Facebook:
Feed |
Description |
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Page |
A feed of posts for a specific Facebook page that is connected to the user that established the Facebook connection in SharpSpring. This feed will give you a list of all the posts for the specific page you select. |
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Page Tag |
A feed of the posts that mentions your @username. |
Sharing Facebook Posts
You can share posts directly in your listening feed. To share Facebook posts, do the following:
When you share a post in the social listening feed, you are sharing it directly to the connected account for that specific feed. |
Adding Twitter Feeds
If you have not already connected your Twitter accounts, refer to Connecting Social Media Platforms.
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Added Twitter feeds will update based on the connected profile. That said, not every added feed is a feed of the connected profile's tweets. Certain feed types display certain portions of tweets, retweets, or mentions. Profile feeds, for example, will display the majority of posts made to a connected profile. Below is a breakdown of the different feed types for Twitter: |
Important: Twitter has very low rate limits for feeds. If you are experiencing a feed connection error for Twitter, it may be due to this rate limit. You should try again in 15 minutes.
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Feed |
Description |
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Mentions |
A feed with posts that include your @username. |
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Retweets |
A feed of your Twitter posts that have been retweeted. |
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Profile |
A feed of posts from a Twitter profile. You can either choose to create |
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Search |
A feed of posts based on keywords. Use this to search for hashtags, |
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List |
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A feed that shows posts for a list of Twitter accounts that you created |
Likes |
A feed of posts that you have liked on Twitter. |
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Timeline |
A display of all activity from the accounts that you follow on Twitter. |
Adding LinkedIn Feeds
If you have not already connected your LinkedIn accounts, refer to Connecting Social Media Platforms.
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Below is a breakdown of the feed type available for LinkedIn:
Feed |
Description |
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Page |
A feed of posts from an administered LinkedIn page. You must be the |
Listening Feed Options
You can customize the view of your listening feeds by creating tabs just as you do with your web browse. You can create tabs with up to ten feeds per tab, so you can stay organized and quickly jump from feed to feed. To create and organize feeds, do the following:
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Interacting with Feeds
You can interact with social media posts in the listening feed. Each platform has different interactions available.
Icon |
Interaction |
Description |
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Likes |
A button that allows you to like a post. |
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Retweets |
A button that allows you to tweet a post. When |
Icon |
Interaction |
Description |
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Like |
A button that allows you to like a post. |
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Comment |
A button that allows you to comment on a post. |
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Share |
A button that allows you to share a post. When sharing, |
Icon |
Interaction |
Description |
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Comment |
A button that allows you to comment on a post. |
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Share |
A button that allows you to share a post. When sharing, |
Interacting with Leads
If the post is from a lead, you will see the lead score in the post. Click it to go directly to their lead profile. If the post is from a contact (a lead with the lead status equal to contact), Known Lead icons show on feed posts, as SharpSpring does not record Lead Score for leads with a contact status. |