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Creating Social Listening Feeds

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Nik Schultz
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By creating social listening feeds, you can monitor and track social media activity without leaving SharpSpring. Follow social media activity that matters most to you—retweets, hashtags, posts, and more. This article will detail how to create social listening feeds.


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Social Listening

Social listening is where you can add listening feeds for all of your connected social media platforms. A listening feed is a list of content that you want to monitor. A social listening feed is a list of social media activity that you want to monitor. Listening feeds automatically update when there is new activity, so your feeds will always show the most recent information. With social listening, you can:

  • See what people are saying about your company.
  • Research the buzzwords or hashtags in your industry.
  • Keep an eye on your competitors.

Social listening enables you to stay up-to-date on activity going on in the social media world. For example, without listening, you would have to log into individual social media platforms every time you want to see what folks are saying about #marketing.


Adding Facebook Feeds

If you have not already connected your Facebook accounts, refer to Connecting Social Media Accounts. To add a Facebook feed, do the following:

  1. In SharpSpring's top toolbar, click
    Social > Social Listening.
  2. If necessary, click  plus3.png  Add Tab.
  3. Click Add New Feed.
  4. Click  facebook2.png  Facebook.
  5. Click Next.
  6. Select a Facebook profile.
  7. Select a feed type.
  8. Click Finish.
   


Click to enlarge.
Important: Due to recent policy changes at Facebook, you can no longer publish posts to personal Facebook pages via SharpSpring. You can, however, still continue to post to public pages that you manage.

Below is a breakdown of the different feed types for Facebook:

Feed

  

Description

Page

  

A feed of posts for a specific Facebook page that is connected to the user that established the Facebook connection in SharpSpring. This feed will give you a list of all the posts for the specific page you select.

Page Tag

  

A feed of the posts that mentions your @username.

 


Sharing Facebook Posts

You can share posts directly in your listening feed. To share Facebook posts, do the following:

  1. In SharpSpring's top toolbar, click
    Social > Social Listening.
  2. Locate the post in a feed.
  3. Click the post.
  4. Click  share2.png  Share.
  5. Enter the text that you want shown in the shared post.
  6. Click Share to post it directly to your page.

When you share a post in the social listening feed, you are sharing it directly to the connected account for that specific feed.

  

Click to enlarge.


Adding Twitter Feeds

If you have not already connected your Twitter accounts, refer to Connecting Social Media Platforms.

  1. In SharpSpring's top toolbar, click
    Social > Social Listening.
  2. If necessary, click  plus3.png  Add Tab.
  3. Click Add New Feed.
  4. Click  twitter2.png  Twitter.
  5. Click Next.
  6. Select a Twitter profile.
  7. Select a feed type.
  8. Click Finish.
  


Click to enlarge.

Added Twitter feeds will update based on the connected profile. That said, not every added feed is a feed of the connected profile's tweets. Certain feed types display certain portions of tweets, retweets, or mentions. Profile feeds, for example, will display the majority of posts made to a connected profile. 

Below is a breakdown of the different feed types for Twitter:

Feed

  

Description

Mentions

  

A feed with posts that include your @username.

Retweets

  

A feed of your Twitter posts that have been retweeted. 

Profile

  

A feed of posts from a Twitter profile. You can either choose to create
a feed of your profile or search for any Twitter profile.

Search

  

A feed of posts based on keywords. Use this to search for hashtags,
topics— anything you would enter into the search bar when logged
in to Twitter.

List

 

A feed that shows posts for a list of Twitter accounts that you created
in Twitter. See Twitter's external help article on how to use Twitter lists

for more information.

Likes

  

A feed of posts that you have liked on Twitter.

Timeline

  

A display of all activity from the accounts that you follow on Twitter.
This is the same view as when you first log in to Twitter.

 


Adding LinkedIn Feeds

If you have not already connected your LinkedIn accounts, refer to Connecting Social Media Platforms.

  1. In SharpSpring's top toolbar, click
    Social > Social Listening.
  2. If necessary, click  plus3.png  Add Tab.
  3. Click Add New Feed.
  4. Click  linkedin2.png  LinkedIn.
  5. Click Next.
  6. Select a LinkedIn profile.
  7. Select a feed type.
  8. Click Finish.
  


Click to enlarge.

Below is a breakdown of the feed type available for LinkedIn:

Feed

  

Description

Page

  

A feed of posts from an administered LinkedIn page. You must be the
administrator of this LinkedIn page.

 


Listening Feed Options

You can customize the view of your listening feeds by creating tabs just as you do with your web browse. You can create tabs with up to ten feeds per tab, so you can stay organized and quickly jump from feed to feed. To create and organize feeds, do the following:

  1. In SharpSpring's top toolbar, click
    Social > Social Listening.
  2. Click  plus3.png  Add to create tabs.
  3. Add either a Facebook, LinkedIn, or Twitter feed.
  4. In a feed, click  more.png  Feed Options > Remove to remove a feed.
  5. Click the tab's name to rename the tab.
  6. In the tab's name, click  trash.png  Delete to delete a tab.
  7. In the tab bar, click  more.png  Options for the following options:

       •   New Tab
       •   New Feed
       •   Social Settings
  


Click to enlarge.


Interacting with Feeds

You can interact with social media posts in the listening feed. Each platform has different interactions available.

 

Twitter

Icon

Interaction

  

Description

heart-o.png

Likes

  

A button that allows you to like a post.

repeat.png

Retweets

  

A button that allows you to tweet a post. When
retweeting, you can enter a comment on the post.

 

Facebook

Icon

Interaction

  

Description

thumbs-o-up.png

Like

  

A button that allows you to like a post.

comment-o.png

Comment

  

A button that allows you to comment on a post. 

share2.png

Share

  

A button that allows you to share a post. When sharing,
you can enter your own comment on the post.

 

LinkedIn

Icon

Interaction

  

Description

comment-o.png

Comment

  

A button that allows you to comment on a post. 

share2.png

Share

  

A button that allows you to share a post. When sharing,
you can enter your own comment on the post.

 


Interacting with Leads

If the post is from a lead, you will see the lead score in the post. Click it to go directly to their lead profile.

If the post is from a contact (a lead with the lead status equal to contact), Known Lead icons show on feed posts, as SharpSpring does not record Lead Score for leads with a contact status.

  


Click to enlarge.

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