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Creating Social Listening Feeds

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Nik Schultz
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By creating social listening feeds, you can monitor and track social media activity without leaving SharpSpring. Follow social media activity that matters most to you—retweets, hashtags, posts, and more. This article will detail how to create social listening feeds. 

The following user roles can utilize social listening in SharpSpring:

  • Administrators
  • Marketing Managers 


Article Contents

 


Social Listening

Social listening is where you can add listening feeds for all of your connected social media platforms. A listening feed is a list of content that you want to monitor. A social listening feed is a list of social media activity that you want to monitor. Listening feeds automatically update when there is new activity, so your feeds will always show the most recent information. With social listening, you can:

  • See what people are saying about your company.
  • Research the buzzwords or hashtags in your industry.
  • Keep an eye on your competitors.

Social listening enables you to stay up-to-date on activity going on in the social media world.  Without listening, you would have to log into Facebook, Twitter, and LinkedIn every time you want to check in on your competitors, or see what folks are saying about #marketing. 


Adding Facebook Feeds

If you have not already connected your Facebook accounts, refer to Connecting Social Media Platforms.  

  1. In SharpSpring's top toolbar, click
    Social > Social Listening.
  2. Click Add New Feed.
  3. Click  facebook2.png  Facebook.
  4. Click Next.
  5. Select a Facebook profile.
  6. Select a feed type.
  7. Click Finish.
  


Click to enlarge.

Below is a breakdown of the different feed types for Facebook: 

Page:

  

A feed of posts for a specific Facebook page that is connected to the user that established the Facebook connection in SharpSpring. This feed will give you a list of all the posts for the specific page you select.

Page Tag:

  

A feed of the posts that mentions your @username.


Sharing Facebook Posts

You can share posts directly in your listening feed. To share Facebook posts, do the following:

  1. In SharpSpring's top toolbar, click
    Social > Social Listening.
  2. Locate the post in a feed.
  3. Click the post.
  4. Click  share2.png  Share.
  5. Enter the text that you want shown in the shared post.
  6. Click Share to post it directly to your page.

When you share a post in the social listening feed, you are sharing it directly to the connected account for that specific feed. 

  


Click to enlarge.


Adding Twitter Feeds 

If you have not already connected your Twitter accounts, refer to Connecting Social Media Platforms.  

  1. In SharpSpring's top toolbar, click
    Social > Social Listening.
  2. Click Add New Feed.
  3. Click  twitter2.png  Twitter.
  4. Click Next.
  5. Select a Twitter profile.
  6. Select a feed type.
  7. Click Finish.
  


Click to enlarge.

Below is a breakdown of the different feed types for Twitter: 

Mentions:

  

A feed with posts that include your @username. 

Retweets:

  

A feed of your Twitter posts that have been retweeted. 

Profile:

  

A feed of posts from a Twitter profile. You can either choose to create a feed of your profile or search for any Twitter profile.

Search:

  

A feed of posts based on keywords. Use this to search for hashtags, topics— anything you would enter into the search bar when logged in to Twitter.

List:

 

A feed that shows posts for a list of Twitter accounts that you created in Twitter. See Twitter's external help article on how to use Twitter lists for more information.

Likes:

  

A feed of posts that you have liked on Twitter.

Timeline:

  

A display of all activity from the accounts that you follow on Twitter. This is the same view as when you first log in to Twitter.


Adding LinkedIn Feeds 

If you have not already connected your LinkedIn accounts, refer to Connecting Social Media Platforms. 

  1. In SharpSpring's top toolbar, click
    Social > Social Listening.
  2. Click Add New Feed.
  3. Click  linkedin2.png  LinkedIn.
  4. Click Next.
  5. Select a LinkedIn profile.
  6. Select a feed type.
  7. Click Finish.
  


Click to enlarge.

Below is a breakdown of the feed type available for LinkedIn: 

Page:

  

A feed of posts from an administered LinkedIn page. You must be the administrator of this LinkedIn page.


Listening Feed Options

You can customize the view of your listening feeds by creating tabs just as you do with your web browse. You can create tabs with up to ten feeds per tab, so you can stay organized and quickly jump from feed to feed. To create and organize feeds, do the following:

  1. In SharpSpring's top toolbar, click
    Social > Social Listening.
  2. Click  plus3.png  Add to create tabs.
  3. Add either a Facebook, LinkedIn, or Twitter feed.
  4. In a feed, click  more.png  Feed Options > Remove to remove a feed.
  5. Click the tab's name to rename the tab.
  6. In the tab's name, click  trash.png  Delete to delete a tab.
  7. In the tab bar, click  more.png  Options for the following options:
       •   New Tab
       •   New Feed
       •   Social Settings
  


Click to enlarge.


Interacting with Feeds

You can interact with social media posts in the listening feed. Each platform has different interactions available.

 

Twitter

heart-o.png

Likes:

  

A button that allows you to like a post.

repeat.png

Retweets:

  

A button that allows you to tweet another post. When retweeting, you can enter your own comment on the post.

 

Facebook

thumbs-o-up.png

Like:

  

A button that allows you to like a post.

comment-o.png

Comment:

  

A button that allows you to comment on a post. 

share2.png

Share:

  

A button that allows you to share a post. When sharing, you can enter your own comment on the post.

 

LinkedIn

comment-o.png

Comment:

  

A button that allows you to comment on a post. 

share2.png

Share:

  

A button that allows you to share a post. When sharing, you can enter your own comment on the post.


Interacting with Leads

If the post is from a lead, you will see the lead score in the post. Click it to go directly to their lead profile.

If the post is from a contact (a lead with the lead status equal to contact), Known Lead icons show on feed posts, as SharpSpring does not record Lead Score for leads with a contact status.

  



Click to enlarge.


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