By creating social listening feeds, you can monitor and track social media activity without leaving SharpSpring. Follow social media activity that matters most to you—retweets, hashtags, posts, and more. This article will detail how to create social listening feeds.
The following user roles can utilize social listening in SharpSpring:
- Administrators
- Marketing Managers
Article Contents
Social Listening
Social listening is where you can add listening feeds for all of your connected social media platforms. A listening feed is a list of content that you want to monitor. A social listening feed is a list of social media activity that you want to monitor. Listening feeds automatically update when there is new activity, so your feeds will always show the most recent information. With social listening, you can:
- See what people are saying about your company.
- Research the buzzwords or hashtags in your industry.
- Keep an eye on your competitors.
Social listening enables you to stay up-to-date on activity going on in the social media world. Without listening, you would have to log into Facebook, Twitter, and LinkedIn every time you want to check in on your competitors, or see what folks are saying about #marketing.
Adding Facebook Feeds
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If you have not already connected your Facebook accounts, refer to Connecting Social Media Platforms. To add a Facebook feed, do the following:
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Important: Due to recent policy changes at Facebook, you can no longer publish posts to personal Facebook pages via SharpSpring. You can, however, still continue to post to public pages that you manage.
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Facebook.
Below is a breakdown of the different feed types for Facebook:
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Feed |
Description |
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Page |
A feed of posts for a specific Facebook page that is connected to the user that established the Facebook connection in SharpSpring. This feed will give you a list of all the posts for the specific page you select. |
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Page Tag |
A feed of the posts that mentions your @username. |
Sharing Facebook Posts
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You can share posts directly in your listening feed. To share Facebook posts, do the following:
When you share a post in the social listening feed, you are sharing it directly to the connected account for that specific feed. |
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Share.
Adding Twitter Feeds
If you have not already connected your Twitter accounts, refer to Connecting Social Media Platforms.
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Twitter.
Below is a breakdown of the different feed types for Twitter:
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Feed |
Description |
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Mentions |
A feed with posts that include your @username. |
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Retweets |
A feed of your Twitter posts that have been retweeted. |
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Profile |
A feed of posts from a Twitter profile. You can either choose to create |
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Search |
A feed of posts based on keywords. Use this to search for hashtags, |
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List |
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A feed that shows posts for a list of Twitter accounts that you created |
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Likes |
A feed of posts that you have liked on Twitter. |
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Timeline |
A display of all activity from the accounts that you follow on Twitter. |
Adding LinkedIn Feeds
If you have not already connected your LinkedIn accounts, refer to Connecting Social Media Platforms.
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LinkedIn.
Below is a breakdown of the feed type available for LinkedIn:
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Feed |
Description |
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Page |
A feed of posts from an administered LinkedIn page. You must be the administrator of this LinkedIn page. |
Listening Feed Options
You can customize the view of your listening feeds by creating tabs just as you do with your web browse. You can create tabs with up to ten feeds per tab, so you can stay organized and quickly jump from feed to feed. To create and organize feeds, do the following:
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Add to create tabs.
Feed Options > Remove to remove a feed.
Delete to delete a tab.
Interacting with Feeds
You can interact with social media posts in the listening feed. Each platform has different interactions available.
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Interaction |
Description |
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Likes |
A button that allows you to like a post. |
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Retweets |
A button that allows you to tweet another post. When retweeting, you can enter your own comment on the post. |
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Interaction |
Description |
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Like |
A button that allows you to like a post. |
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Comment |
A button that allows you to comment on a post. |
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Share |
A button that allows you to share a post. When sharing, you can enter your own comment on the post. |
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Interaction |
Description |
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Comment |
A button that allows you to comment on a post. |
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Share |
A button that allows you to share a post. When sharing, you can enter your own comment on the post. |
Interacting with Leads
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If the post is from a lead, you will see the lead score in the post. Click it to go directly to their lead profile. If the post is from a contact (a lead with the lead status equal to contact), Known Lead icons show on feed posts, as SharpSpring does not record Lead Score for leads with a contact status. |
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