LinkedIn has the potential to be one of the most important communication channels for your company. SharpSpring Social provides the tools you need to disseminate your LinkedIn messages, helping you generate quality leads in the process. This article will detail how to create, publish, edit, and schedule LinkedIn posts in SharpSpring.
The following user roles can create and publish posts to LinkedIn:
- Company Managers
- Marketing Managers
Social media and campaign features are accessed through the toolbar.
Creating LinkedIn Posts
To create and publish LinkedIn posts, do the following:
Posting Media Center Assets
To post media assets and social media assets as images to LinkedIn, do the following:
When posting media center assets as images to LinkedIn, keep to the following image parameters to ensure that the image is properly shared:
Important: When typing a link (such as https://www.
sharpspring.com), SharpSpring adds metadata that is tied to that link. This will automatically add a description and image, depending on the metadata available. However, in order for metadata to appear when posting a link in a social post, you must include http:// or https:// in the link.
Be aware that certain website content, including images or video, may not populate in the preview in SharpSpring or on LinkedIn due to issues with the website's backend coding.
URL Shortening in Social Posts
|LinkedIn automatically shortens all web links longer than 26 characters. This is done to make posts easier to read, and provides more room to add text.|
The links will not appear shortened in SharpSpring when you are creating the post, but will be automatically shortened when the post is published to your actual LinkedIn account.
Associating LinkedIn Posts with Campaigns
You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts.
To attribute a social post with a campaign, do the following:
Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post. Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar.
If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:
- Custom campaign tracking rules
Unscheduling LinkedIn Posts
You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through SharpSpring. You will need to delete published LinkedIn posts in LinkedIn.
To unschedule future posts, do the following:
For more information on scheduling and unscheduling social posts, refer to Content Calendar Overview.
Editing LinkedIn Posts
You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published LinkedIn posts in LinkedIn.
To edit scheduled future social posts, do the following:
Copying LinkedIn Posts
You can copy or duplicate a social post. To copy posts, do the following:
Frequently Asked Questions
Q: When is the best time to publish social posts?
A: For LinkedIn, the best time to publish is during the working hours on weekdays.
Q: What is the optimal frequency for publishing social posts?
A: For LinkedIn, it is best to publish one social post per day.
Q: What social posts can I edit in SharpSpring?
A: Only scheduled future posts can be edited in SharpSpring. Published posts must be edited in LinkedIn.