Publishing LinkedIn Posts in Lead Gen & CRM

LinkedIn has the potential to be one of the most important communication channels for your company. Lead Gen & CRM Social provides the tools you need to disseminate your LinkedIn messages, helping you generate quality leads in the process.

This article will detail how to create, publish, edit, and schedule LinkedIn posts in Lead Gen & CRM.

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Article Contents

• Creating LinkedIn Posts
• URL Shortening in Social Posts
• Associating LinkedIn Posts with Campaigns
• Creating Social Campaigns
• Unscheduling Posts
• Editing Posts
• Copying Posts
• Supported File Types
• Frequently Asked Questions

Available With:

Trial	✓
Essential	✓
Advanced	✓
Ultimate	✓

Toolbar:

Content Calendar

Campaigns

Users:

Administrators	✓
Company Managers	✓
Marketing Managers	✓
Sales Managers
Salespersons
Jr. Salespersons

Creating LinkedIn Posts

To create and publish LinkedIn posts, do the following:

1. Click Content Calendar in the left toolbar.
2. Click Create > Social Post.
   
   

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3. Select the LinkedIn profiles to post to.
4. Enter the post text into the What would you like to share? text box. 
5. Optionally, add any of the following:
      •   A    Media Center asset
      •   An    Image file
      •   A link for campaign tracking
      •   Any number of applicable emojis
6. Click Schedule Post.
   
   

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7. Click the Post drop-down menu. Choose either of the following:

   Option		Description
   Post Now		Schedules the social media post for immediate release.
   Schedule Multi-Post for Later		Schedules the social media post at a chosen date and time.

8. Click Post to.
   
   

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Note: The Published by Lead Gen & CRM text is not visible to the public.

URL Shortening in Social Posts

LinkedIn automatically shortens all web links longer than 26 characters. This is done to make posts easier to read, and provides more room to add text. The links will not appear shortened in Lead Gen & CRM when you are creating the post, but will be automatically shortened when the post is published to your actual LinkedIn account.

Associating LinkedIn Posts with Campaigns

You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts. Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post.

Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar.

If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:

1. Google Ads
2. Social
3. Custom campaign tracking rules

Associating posts with campaigns require both a campaign and social posts.

Creating Social Campaigns

To create a campaign for LinkedIn, do the following:

1. Click Campaigns > Campaigns in the left toolbar.
2. Create or edit a campaign.
3. Click the Allow social posts to be associated with this campaign checkbox in the Social Tracking section.
4. Click Save Changes

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Attributing LinkedIn Posts

To attribute a LinkedIn post with a campaign, do the following:

1. Click Content Calendar in the left toolbar.
2. Click Create > Social Post. 

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3. Insert a web link. 
   
   

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4. Click    Campaign.
   
   

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5. Enter the name of your campaign in the pop-up window that appears. Click Submit.
   
   

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6. Click Schedule Post.
   
   

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7. Click the Post drop-down menu. Choose either of the following:

   Option		Description
   Post Now		Schedules the social media post for immediate release.
   Schedule Multi-Post for Later		Schedules the social media post at a chosen date and time.

8. Click Post to. 

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Unscheduling Posts

You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through Lead Gen & CRM. You will need to delete published LinkedIn posts in LinkedIn.

To unschedule future posts, do the following:

1. Click Content Calendar in the left toolbar.
2. Click the desired social post to preview it.
3. Click    Delete. 

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4. Click Delete in the pop-up window that appears. 

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Refer to Content Calendar Overview for more information on scheduling and unscheduling social posts.

Editing Posts

You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published LinkedIn posts in LinkedIn.

To edit scheduled future social posts, do the following:

1. Click Content Calendar in the left toolbar.
2. Click the desired social post to preview it. 

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3. Click the    Edit icon. 

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4. Make the necessary edits. Click Schedule Post to save the edits. 

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Copying Posts

You can copy or duplicate a social post. To copy posts, do the following:

1. Click Content Calendar in the left toolbar.
2. Click the desired social post to preview it. 

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3. Click the    Copy icon. 

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4. Modify or leave the post as it is. Select the checkbox of the social media account you want to copy the post to and click Schedule Post. 

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Supported File Types

Lead Gen & CRM has a set list of file types that are supported when uploading files to the Media Center. However, LinkedIn only allows certain file types to be posted.

When posting to social media, if you try to upload an unsupported file type or use a Media Center asset that is unsupported by social media platforms, the post fails outright.

This means that even though you can upload a .ZIP file as a Media Center asset, it does not mean that you can post that file to social media.

Frequently Asked Questions

Q: When is the best time to publish social posts?
A: For LinkedIn, the best time to publish is during the working hours on weekdays.

Q: What is the optimal frequency for publishing social posts?
A: For LinkedIn, it is best to publish one social post per day.

Q: What social posts can I edit in Lead Gen & CRM?
A: Only scheduled future posts can be edited in Lead Gen & CRM. Published posts must be edited in LinkedIn.