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Publishing LinkedIn Posts in SharpSpring

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Nik Schultz
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LinkedIn has the potential to be one of the most important communication channels for your company. SharpSpring Social provides the tools you need to disseminate your LinkedIn messages, helping you generate quality leads in the process. This article will detail how to create, publish, edit, and schedule LinkedIn posts in SharpSpring.


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Creating LinkedIn Posts

To create and publish LinkedIn posts, do the following:

  1. In SharpSpring's top toolbar, click
    Content > Content Calendar.
  2. Click Create > Social Post.
  3. Select the LinkedIn profiles that you would like to post to.
  4. Enter the desired post content under What would you like to share? 
  5. Click Schedule Post(s).
  6. Choose either Post Now or Schedule Post for Later.
  7. Click Post to. 
   


Click to enlarge.
Important: You cannot post images to LinkedIn due to limitations with LinkedIn's API. Instead, you will need to upload images to the SharpSpring Media Center and publish the images to LinkedIn as a Media Center asset.
 


Posting Media Center Assets

To post media assets and social media assets as images to LinkedIn, do the following:

  1. In SharpSpring's top toolbar, click 
    Content > Content Calendar.
  2. Click Create > Social Post.
  3. Select the LinkedIn profiles that you would like to post to.
  4. Enter the desired post content under What would you like to share?
  5. Click the  film.png  Media Center icon.
  6. Type the name of the Media Center Asset.
  7. Create or use a trackable link.
  8. Optionally, add campaign tracking.
  9. Click Schedule Post(s).
  10. Choose either Post Now or Schedule Post for Later.
  11. Click Post to.

When posting media center assets as images to LinkedIn, keep to the following image parameters to ensure that the image is properly shared:

  • The maximum image file size is 5 MB.
  • The minimum image dimensions are 1200px X 627px.
  • The recommended image ratio is 1.91:1.
  



Click to enlarge.
Important: When typing a link (such as https://www.
sharpspring.com), SharpSpring adds metadata that is tied to that link. This will automatically add a description and image, depending on the metadata available. However, in order for metadata to appear when posting a link in a social post, you must include http:// or https:// in the link. 

Be aware that certain website content, including images or video, may not populate in the preview in SharpSpring or on LinkedIn due to issues with the website's backend coding.


URL Shortening in Social Posts

LinkedIn automatically shortens all web links longer than 26 characters. This is done to make posts easier to read, and provides more room to add text.   


Before URL shortening. Click to enlarge.
   

The links will not appear shortened in SharpSpring when you are creating the post, but will be automatically shortened when the post is published to your actual LinkedIn account.


After URL shortening. Click to enlarge.

 


Associating LinkedIn Posts with Campaigns

You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts. 

To attribute a social post with a campaign, do the following:

  1. In SharpSpring's top toolbar, click
    Analytics > Campaigns.
  2. Create or edit a campaign.
  3. Click the Allow social posts to be associated with this campaign checkbox.
  4. Click Save Changes.
  5. In SharpSpring's top toolbar, click
    Content > Content Calendar.
  6. Create a social post with a web link or media asset. 
  7. In the social post editor box, click 
    bullhorn.png      Campaign.
  8. In the pop-up window that appears, enter the name of your campaign.
  9. Click the Submit button.
  


Click to enlarge.

Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post. Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar. 

If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:

  1. AdWords
  2. Social
  3. Custom campaign tracking rules


Unscheduling LinkedIn Posts

You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through SharpSpring. You will need to delete published LinkedIn posts in LinkedIn.

To unschedule future posts, do the following:

  1. In SharpSpring's top toolbar, click
    Content > Content Calendar.
  2. Click the desired social post to preview it.
  3. Click  trash.png  Delete.
  4. In the pop-up window that appears, click Delete.
  



Click to enlarge.

For more information on scheduling and unscheduling social posts, refer to Content Calendar Overview.


Editing LinkedIn Posts

You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published LinkedIn posts in LinkedIn.

To edit scheduled future social posts, do the following:

  1. In SharpSpring's top toolbar, click
    Content > Content Calendar.
  2. Click the desired social post to preview it.
  3. Click the  pencil.png  Edit icon.
  4. Make the necessary edits.
  5. Click Schedule Post to save the edits.
  


Click to enlarge.


Copying LinkedIn Posts

You can copy or duplicate a social post. To copy posts, do the following: 

  1. In SharpSpring's top toolbar, click
    Content > Content Calendar.
  2. Click the desired social post to preview it.
  3. Click the  copy.png  Copy icon.
  4. In the post editor box that appears, either modify the post or leave the post as it is.
  5. Click the checkbox of the social media account you want to copy the post to.
  6. Click Schedule Post.
  


Click to enlarge.


Frequently Asked Questions

Q: When is the best time to publish social posts?
A: For LinkedIn, the best time to publish is during the working hours on weekdays.

Q: What is the optimal frequency for publishing social posts?
A: For LinkedIn, it is best to publish one social post per day. 

Q: What social posts can I edit in SharpSpring?
A: Only scheduled future posts can be edited in SharpSpring. Published posts must be edited in LinkedIn.

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