LinkedIn has the potential to be one of the most important communication channels for your company. Lead Gen & CRM Social provides the tools you need to disseminate your LinkedIn messages, helping you generate quality leads in the process.
This article will detail how to create, publish, edit, and schedule LinkedIn posts in Lead Gen & CRM.
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Creating LinkedIn Posts
To create and publish LinkedIn posts, do the following:
- Click Content Calendar in the left toolbar.
- Click Create > Social Post.
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- Select the LinkedIn profiles to post to.
- Enter the post text into the What would you like to share? text box.
- Optionally, add any of the following:
• AMedia Center asset
• AnImage file
• A link for campaign tracking
• Any number of applicable emojis - Click Schedule Post.
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- Click the Post drop-down menu. Choose either of the following:
Option Description Post Now Schedules the social media post for immediate release.
Schedule
Multi-Post
for LaterSchedules the social media post at a chosen date and time.
- Click Post to.
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Note: The Published by Lead Gen & CRM text is not visible to the public.
URL Shortening in Social Posts
LinkedIn automatically shortens all web links longer than 26 characters. This is done to make posts easier to read, and provides more room to add text. The links will not appear shortened in Lead Gen & CRM when you are creating the post, but will be automatically shortened when the post is published to your actual LinkedIn account.
Before URL Shortening: | After URL Shortening: |
Associating LinkedIn Posts with Campaigns
You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts. Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post.
Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar.
If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:
- Google Ads
- Social
- Custom campaign tracking rules
Associating posts with campaigns require both a campaign and social posts.
Creating Social Campaigns
To create a campaign for LinkedIn, do the following:
- Click Campaigns > Campaigns in the left toolbar.
- Create or edit a campaign.
- Click the Allow social posts to be associated with this campaign checkbox in the Social Tracking section.
- Click Save Changes
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Attributing LinkedIn Posts
To attribute a LinkedIn post with a campaign, do the following:
- Click Content Calendar in the left toolbar.
- Click Create > Social Post.
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- Insert a web link.
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- Click
Campaign.
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- Enter the name of your campaign in the pop-up window that appears. Click Submit.
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- Click Schedule Post.
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- Click the Post drop-down menu. Choose either of the following:
Option Description Post Now Schedules the social media post for immediate release.
Schedule
Multi-Post
for LaterSchedules the social media post at a chosen date and time.
- Click Post to.
Click to enlarge.
Unscheduling Posts
You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through Lead Gen & CRM. You will need to delete published LinkedIn posts in LinkedIn.
To unschedule future posts, do the following:
- Click Content Calendar in the left toolbar.
- Click the desired social post to preview it.
- Click
Delete.
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- Click Delete in the pop-up window that appears.
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Refer to Content Calendar Overview for more information on scheduling and unscheduling social posts.
Editing Posts
You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published LinkedIn posts in LinkedIn.
To edit scheduled future social posts, do the following:
- Click Content Calendar in the left toolbar.
- Click the desired social post to preview it.
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- Click the
Edit icon.
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- Make the necessary edits. Click Schedule Post to save the edits.
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Copying Posts
You can copy or duplicate a social post. To copy posts, do the following:
- Click Content Calendar in the left toolbar.
- Click the desired social post to preview it.
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- Click the
Copy icon.
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- Modify or leave the post as it is. Select the checkbox of the social media account you want to copy the post to and click Schedule Post.
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Supported File Types
Lead Gen & CRM has a set list of file types that are supported when uploading files to the Media Center. However, LinkedIn only allows certain file types to be posted.
When posting to social media, if you try to upload an unsupported file type or use a Media Center asset that is unsupported by social media platforms, the post fails outright.
This means that even though you can upload a .ZIP file as a Media Center asset, it does not mean that you can post that file to social media.
LinkedIn Supported File Types | ||
• .ASF |
• .MP4 | • .VP8 |
• .AVI |
• .MPEG1 | • .VP9 |
• .FLV |
• .MPEG4 | • .WEBM |
• .GIF |
• .MKV | • .WMV2 |
• H264/AVC |
• .PNG | • .WMV3 |
• .JPG |
• .QT |
Frequently Asked Questions
Q: When is the best time to publish social posts?
A: For LinkedIn, the best time to publish is during the working hours on weekdays.
Q: What is the optimal frequency for publishing social posts?
A: For LinkedIn, it is best to publish one social post per day.
Q: What social posts can I edit in Lead Gen & CRM?
A: Only scheduled future posts can be edited in Lead Gen & CRM. Published posts must be edited in LinkedIn.