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Publishing LinkedIn Posts in SharpSpring

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Nik Schultz
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LinkedIn has the potential to be one of the most important communication channels for your company. SharpSpring Social provides the tools you need to disseminate your LinkedIn messages, helping you generate quality leads in the process. This article will detail how to create, publish, edit, and schedule LinkedIn posts in SharpSpring.


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Creating LinkedIn Posts

To create and publish LinkedIn posts, do the following:

  1. In SharpSpring's top toolbar, click
    Content > Content Calendar.
  2. Click Create > Social Post.
  3. Select the LinkedIn profiles to post to.
  4. Enter the post text into the What would you like to share? text box. 
  5. Optionally, add any of the following:

       •   A  film.png  Media Center asset
       •   An  image.png  Image file
       •   A link for campaign tracking
       •       Any number of applicable emojis
  6. Click Schedule Post.
  7. Click the Post drop-down menu.
  8. Choose either of the following:

       •   Post Now: Schedules the social media
            post for immediate release

       •   Schedule Multi-Post for Later:
            Schedules the social media post at a
            chosen date and time
  9. Click Post to.
   

Click to enlarge.
 


URL Shortening in Social Posts

LinkedIn automatically shortens all web links longer than 26 characters. This is done to make posts easier to read, and provides more room to add text. The links will not appear shortened in SharpSpring when you are creating the post, but will be automatically shortened when the post is published to your actual LinkedIn account.

Before URL Shortening: After URL Shortening:


Click to enlarge.


Click to enlarge.

 


Associating LinkedIn Posts with Campaigns

You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts. Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post.

Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar.

If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:

  1. AdWords
  2. Social
  3. Custom campaign tracking rules

Associating posts with campaigns require both a campaign and social posts.



Creating Social Campaigns

To create a campaign for LinkedIn, do the following:

  1. In SharpSpring's top toolbar, click
    Analytics > Campaigns.
  2. Create or edit a campaign.
  3. In the Social Media Tracking section, click the Allow social posts to be associated with this campaign checkbox.
  4. Click Save Changes.
  

Click to enlarge.



Attributing LinkedIn Posts

To attribute a LinkedIn post with a campaign, do the following:

1. 

In SharpSpring's top toolbar, click
Content > Content Calendar.

  

CampaignPost.gif
Click to enlarge.

2. 

Click Create > Social Post.

  

3. 

Insert a web link. 

  

4. 

Click  bullhorn.png  Campaign.

  

5. 

In the pop-up window that appears, enter the name of your campaign.

6. 

Click Submit.

7. 

Click Schedule Post.

8. 

Click the Post drop-down menu.

9. 

Choose either of the following:

   •   Post Now: Schedules the social media post for immediate release

   •   Schedule Multi-Post for Later: Provides a calendar menu to schedule the social
        media post at a chosen date and time

10. 

Click Post to.

  

 
       


Unscheduling LinkedIn Posts

You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through SharpSpring. You will need to delete published LinkedIn posts in LinkedIn.

To unschedule future posts, do the following:

  1. In SharpSpring's top toolbar, click
    Content>Content Calendar.
  2. Click the desired social post to preview it.
  3. Click  trash.png  Delete.
  4. In the pop-up window that appears, click Delete.
  



Click to enlarge.

For more information on scheduling and unscheduling social posts, refer to Content Calendar Overview.


Editing LinkedIn Posts

You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published LinkedIn posts in LinkedIn.

To edit scheduled future social posts, do the following:

  1. In SharpSpring's top toolbar, click
    Content > Content Calendar.
  2. Click the desired social post to preview it.
  3. Click the  pencil.png  Edit icon.
  4. Make the necessary edits.
  5. Click Schedule Post to save the edits.
  


Click to enlarge.


Copying LinkedIn Posts

You can copy or duplicate a social post. To copy posts, do the following:

  1. In SharpSpring's top toolbar, click
    Content>Content Calendar.
  2. Click the desired social post to preview it.
  3. Click the  copy.png  Copy icon.
  4. In the post editor box that appears, either modify the post or leave the post as it is.
  5. Click the checkbox of the social media account you want to copy the post to.
  6. Click Schedule Post.
  


Click to enlarge.


Supported File Types

SharpSpring has a set list of file types that are supported when uploading files to the Media Center. However, LinkedIn only allows certain file types to be posted.

When posting to social media, if you try to upload an unsupported file type or use a Media Center asset that is unsupported by social media platforms, the post fails outright.

This means that even though you can upload a .ZIP file as a Media Center asset, it does not mean that you can post that file to social media.

 

 

 

 

 

 

 LinkedIn Supported File Types

      •   .ASF

       •   .MP4       •   .VP8

      •   .AVI

      •   .MPEG1       •   .VP9

      •   .FLV

      •   .MPEG4       •   .WEBM

      •   .GIF

      •   .MKV       •   .WMV2

      •   H264/AVC

      •   .PNG       •   .WMV3
      •   .JPG

     •   .QT

  
     

 


Frequently Asked Questions

Q: When is the best time to publish social posts?
A: For LinkedIn, the best time to publish is during the working hours on weekdays.


Q: What is the optimal frequency for publishing social posts?
A: For LinkedIn, it is best to publish one social post per day.


Q: What social posts can I edit in SharpSpring?
A: Only scheduled future posts can be edited in SharpSpring. Published posts must be edited in LinkedIn.

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