Facebook has recently changed their news feed algorithm to be more focused on a user's friends and family, which means that having an effective social media marketing strategy is more important than ever. In SharpSpring, you can schedule, copy, and edit your Facebook posts all in one location, so you can execute your social media plan flawlessly.
The following users can create and publish posts to Facebook:
- Company Managers
- Marketing Managers
Social media and campaign features are accessed through the toolbar.
Creating Facebook Posts
To create and publish Facebook posts, do the following:
When posting to Facebook, you may notice a SharpSpring link in your published post. This is due to SharpSpring's API agreement with Facebook, and this is standard with any social media management tool. If you are posting to a company page, then this link will not be public, as only you can see it. If you post to a personal page, then this link will be public, which means both you and your visitors will see the SharpSpring link.
Note: When typing a link, SharpSpring adds metadata that is tied to that link—which will automatically add a description and image, depending on the metadata available. If you want to delete this metadata, click the X on the top right of the preview.
Associating Facebook Posts with Campaigns
You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts.
To attribute a social post with a campaign, do the following:
Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post. Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar.
If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:
- Custom campaign tracking rules
Unscheduling Facebook Posts
You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through SharpSpring. You will need to delete published Facebook posts in Facebook.
To unschedule future posts, do the following:
For more information on scheduling and unscheduling social posts, refer to Content Calendar Overview.
Editing Facebook Posts
You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published Facebook posts in Facebook.
To edit scheduled future social posts, do the following:
Copying Facebook Posts
You can copy or duplicate a social post. To copy posts, do the following:
Frequently Asked Questions
Q: When is the best time to publish social posts?
A: For Facebook, the best time to publish is on weekdays from 1PM to 3PM EST.
Q: What is the optimal frequency for publishing social posts?
A: For Facebook, it is best to publish one social post per day.
Q: What social posts can I edit in SharpSpring?
A: Only scheduled future posts can be edited in SharpSpring. Published posts must be edited in Facebook.