Publishing Facebook Posts in SharpSpring

Facebook has recently changed their news feed algorithm to be more focused on a user's friends and family, which means that having an effective social media marketing strategy is more important than ever. In SharpSpring, you can schedule, copy, and edit your Facebook posts all in one location, so you can execute your social media plan flawlessly. Article Contents Creating Facebook Posts Associating Facebook Posts with Campaigns Unscheduling Facebook Posts Editing Facebook Posts Copying Facebook Posts Supported File Types Frequently Asked Questions			Available with:
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			CRM PRO
			CRM Free
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			Users:
			Administrators	✓
			Company Managers	✓
			Marketing Managers	✓
			Sales Managers
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			Jr. Salespersons

Creating Facebook Posts

To create and publish Facebook posts, do the following: In the top toolbar of SharpSpring, click Content > Content Calendar. Click Create > Social Post. Select a connected Facebook profile. Enter the post text into the What would you like to share? text box.  Optionally, add any of the following:    •   A    Media Center asset    •   An    Image file    •   A link for campaign tracking    •   Any number of applicable emojis Click Schedule Post. Click the Post drop-down menu. Choose either of the following:    •   Post Now: Schedules the social media         post for immediate release    •   Schedule Multi-Post for Later: Schedules         the social media post at a chosen date         and time Click Post to.		Click to enlarge.
		Note: Unschedule a social post by clicking the   Delete icon when previewing the post in the Content Calendar.
		Note: The Published by SharpSpring text is not visible to the public.
		Note: When typing a link, SharpSpring adds metadata that is tied to that link. This will automatically add a description and image depending on the metadata available. To delete this metadata, click the   Delete icon in the preview.

Special Facebook Posting Considerations

When posting to Facebook, you may notice a SharpSpring link in your published post. This is due to SharpSpring's API agreement with Facebook and is standard with any social media management tool. If you are posting to a company page, then this link will not be public, as only you can see it. If you post to a personal page, then this link will be public. Both you and your visitors will see the SharpSpring link.

Also, there are certain restrictions to post boosting. You can boost your posts made in SharpSpring—but only if the post is made of just text or metadata. Posts cannot be boosted in SharpSpring. They must be boosted through Facebook.

Again, only posts with text or metadata can be boosted. This means that if you make a post with an image, SharpSpring shares that image from an image album. As such, that post is considered as shared, and it cannot be boosted. However, if your post made up of links or text, and the links or text contain metadata that display an image, that is not considered a post with an image and can be boosted.

Associating Facebook Posts with Campaigns

You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts. Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post.

Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar.

If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:

1. Google Ads
2. Social
3. Custom campaign tracking rules

Associating posts with campaigns require both a campaign and social posts.

Creating Social Campaigns

To create a campaign for Facebook, do the following:

Attributing Facebook Posts

To attribute a Facebook post with a campaign, do the following:

Unscheduling Facebook Posts

You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through SharpSpring. You will need to delete published Facebook posts in Facebook.

For more information on scheduling and unscheduling social posts, refer to Content Calendar Overview.

Editing Facebook Posts

You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published Facebook posts in Facebook.

To edit scheduled future social posts, do the following:

Copying Facebook Posts

You can copy or duplicate a social post. To copy posts, do the following:

Supported File Types

Frequently Asked Questions

Q: When is the best time to publish social posts?
A: For Facebook, the best time to publish is on weekdays from 1PM to 3PM EST.

Q: What is the optimal frequency for publishing social posts?
A: For Facebook, it is best to publish one social post per day.

Q: What social posts can I edit in SharpSpring?
A: Only scheduled future posts can be edited in SharpSpring. Published posts must be edited in Facebook.