| Facebook has recently changed their news feed algorithm to be more focused on a user's friends and family, which means that having an effective social media marketing strategy is more important than ever. In SharpSpring, you can schedule, copy, and edit your Facebook posts all in one location, so you can execute your social media plan flawlessly.
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Available with: | ||||
| Marketing Automation | ✓ | ||||
| CRM Ultimate | |||||
| CRM PRO | |||||
| CRM Free | |||||
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| Users: | |||||
| Administrators | ✓ | ||||
| Company Managers | ✓ | ||||
| Marketing Managers | ✓ | ||||
| Sales Managers | |||||
| Salespersons | |||||
| Jr. Salespersons | |||||
Creating Facebook Posts
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To create and publish Facebook posts, do the following:
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Note: Unschedule a social post by clicking the
 Delete icon when previewing the post in the Content Calendar. |
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Note: When typing a link, SharpSpring adds metadata that is tied to that link. This will automatically add a description and image depending on the metadata available. To delete this metadata, click the
 Delete icon in the preview. |
Click to enlarge.
Special Facebook Posting Considerations
When posting to Facebook, you may notice a SharpSpring link in your published post. This is due to SharpSpring's API agreement with Facebook and is standard with any social media management tool.
If you are posting to a company page, then this link will not be public, as only you can see it. If you post to a personal page, then this link will be public. Both you and your visitors will see the SharpSpring link.
Associating Facebook Posts with Campaigns
You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts. Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post.
Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar.
If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:
- Google Ads
- Social
- Custom campaign tracking rules
Associating posts with campaigns require both a campaign and social posts.
Creating Social Campaigns
To create a campaign for Facebook, do the following:
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Attributing Facebook Posts
To attribute a Facebook post with a campaign, do the following:
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In SharpSpring's top toolbar, click |
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Click Create > Social Post. |
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Insert a web link. |
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Click |
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In the pop-up window that appears, enter the name of your campaign. |
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Click Submit. |
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Click Schedule Post. |
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Click the Post drop-down menu. |
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Choose either of the following: |
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10. |
Click Post to. |
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Campaign.
Unscheduling Facebook Posts
You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through SharpSpring. You will need to delete published Facebook posts in Facebook.
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To unschedule future posts, do the following:
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Delete.
For more information on scheduling and unscheduling social posts, refer to Content Calendar Overview.
Editing Facebook Posts
You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published Facebook posts in Facebook.
To edit scheduled future social posts, do the following:
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In SharpSpring's top toolbar, click |
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Click the desired social post to preview it. |
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Click |
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Edit the post as necessary. |
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Click Schedule Post. |
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Click the Post drop-down menu. |
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Choose either of the following: |
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Click Post to. |
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Edit.
Copying Facebook Posts
You can copy or duplicate a social post. To copy posts, do the following:
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In SharpSpring's top toolbar, click |
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Click the desired social post. |
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Click |
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Edit the post as necessary. |
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Click the checkbox of the social media account to copy the post to. |
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Click Schedule Post. |
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Click the Post drop-down menu. |
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Choose either of the following: |
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Click Post to. |
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Copy.
Supported File Types
| SharpSpring has a set list of file types that are supported when uploading files to the Media Center. However, Facebook, LinkedIn, and Twitter only allow certain file types to be posted. When posting to social media, if you try to upload an unsupported file type or use a Media Center asset that is unsupported by social media platforms, the post fails outright. This means that even though you can upload a .ZIP file as a Media Center asset, it does not mean that you can post that file to social media. |
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Facebook Supported File Types | ||
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• .3G2 |
• .GIF | • .MTS | ||
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• .3GP |
• .JPEG | • .NSV | ||
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• .3GPP |
• .M2TS | • .OGM | ||
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• .ASF |
• .M4V | • .OGV | ||
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• .AVI |
• .MKV | • .PNG | ||
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• .BMP |
• .MOD | • .QT | ||
| • .DAT | • .MOV |
• .TIFF |
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| • .DIVX | • .MP4 |
• .TOD |
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| • .DV | • .MPE |
• .TS |
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| • .F4V | • .MPEG |
• .VOB |
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| • .FLV | • .MPEG4 |
• .WMV |
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Frequently Asked Questions
Q: When is the best time to publish social posts?
A: For Facebook, the best time to publish is on weekdays from 1PM to 3PM EST.
Q: What is the optimal frequency for publishing social posts?
A: For Facebook, it is best to publish one social post per day.
Q: What social posts can I edit in SharpSpring?
A: Only scheduled future posts can be edited in SharpSpring. Published posts must be edited in Facebook.