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Publishing Facebook Posts in SharpSpring

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Jake Crown
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Facebook has recently changed their news feed algorithm to be more focused on a user's friends and family, which means that having an effective social media marketing strategy is more important than ever.

In SharpSpring, you can schedule, copy, and edit your Facebook posts all in one location, so you can execute your social media plan flawlessly.


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Creating Facebook Posts

You can create Facebook posts once you have connected a relevant profile.

To create and publish Facebook posts, do the following:

  1. Click Marketing > Content > Content Calendar in SharpSpring's top toolbar.
  2. Click Create > Social Post.
  3. Select a connected Facebook profile.
  4. Enter the post text into the What would you like to share? text box. 
  5. Optionally, add any of the following:

       •   A  film.png  Media Center asset
       •   An  image.png  Image file
       •   A link for campaign tracking
       •       Any number of applicable emojis
  6. Click Schedule Post.
  7. Click the Post drop-down menu.
  8. Choose either of the following:

      Option   Description  
      Post Now



    		Schedules the social media post for immediate release.  
      Schedule
    Multi-Post
    for Later



    		Schedules the social media post at a chosen date and time.  
  9. Click Post to.
  

Click to enlarge.
Note: Click  trash.png  Delete when previewing the post in the Content Calendar to unschedule a social post.
Note: When typing a link, SharpSpring adds metadata that is tied to that link. This automatically adds a description and image, depending on the available metadata. Click  12close.png   Delete in the preview to delete this metadata.
     

Special Facebook Posting Considerations

When posting to Facebook, be aware of the following:

  • SharpSpring links in your published posts are there because they need to be. This is due to SharpSpring's API agreement with Facebook, and it is standard with any social media management tool. If you are posting to a company page, then this link will not be public, as only you can see it. If you post to a personal page, then this link will be public. Both you and your visitors will see the SharpSpring link.

  • Facebook posts with images are uploaded in a specific way. SharpSpring first uploads the image to a Facebook album before sharing the image as a post with associated entered text. Though this looks like two separate posts, it is a single live post.

  • There are certain restrictions to post boosting. You can boost your posts made in SharpSpring—but only if the post is made of just text or metadata. You cannot boost image posts that originate with SharpSpring.


Associating Facebook Posts with Campaigns

You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts. Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post.

Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar.

If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:

  1. Google Ads
  2. Social
  3. Custom campaign tracking rules

Associating posts with campaigns require both a campaign and social posts.



Creating Social Campaigns

To create a campaign for Facebook, do the following:

  1. Click Marketing > Campaigns in SharpSpring's top toolbar.
  2. Create or edit a campaign.
  3. Click the Allow social posts to be associated with this campaign checkbox in the Social Media Tracking section.
  4. Click Save Changes.
  

Click to enlarge.



Attributing Facebook Posts

To attribute a Facebook post with a campaign, do the following:

  1. Click Marketing > Content > Content Calendar in SharpSpring's top toolbar.
  2. Click Create > Social Post.
  3. Insert a web link.
  4. Click  bullhorn.png  Campaign.
  5. Enter the name of your campaign in the pop-up window that appears.
  6. Click Submit.
  7. Click Schedule Post.
  8. Click the Post drop-down menu.
  9. Choose either of the following:

      Option   Description  
      Post Now



    		Schedules the social media post for immediate release.  
      Schedule
    Multi-Post
    for Later



    		Schedules the social media post at a chosen date and time.  
  10. Click Post to.
  


Click to enlarge. 


Unscheduling Facebook Posts

You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through SharpSpring. You will need to delete published Facebook posts in Facebook.

To unschedule future posts, do the following:

  1. Click Marketing > Content > Content Calendar in SharpSpring's top toolbar.
  2. Click the desired social post to preview it.
  3. Click trash.png  Delete.
  4. Click Delete in the pop-up window that appears.
  


Click to enlarge.

Refer to Content Calendar Overview for more information on scheduling and unscheduling social posts.


Editing Facebook Posts

You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published Facebook posts in Facebook.

To edit scheduled future social posts, do the following:

  1. Click Marketing > Content > Content Calendar in SharpSpring's top toolbar.
  2. Click the desired social post to preview it.
  3. Click  pencil.png  Edit.
  4. Edit the post as necessary.
  5. Click Schedule Post.
  6. Click the Post drop-down menu.
  7. Choose either of the following:

      Option   Description  
      Post Now



    		Schedules the social media post for immediate release.  
      Schedule
    Multi-Post
    for Later



    		Schedules the social media post at a chosen date and time.  
  8. Click Post to.
  


Click to enlarge. 


Copying Facebook Posts

You can copy or duplicate a social post. To copy posts, do the following:

  1. Click Marketing > Content > Content Calendar in SharpSpring's top toolbar.
  2. Click the desired social post.
  3. Click  copy.png  Copy.
  4. Edit the post as necessary.
  5. Click the checkbox of the social media account  to copy the post to.
  6. Click Schedule Post.
  7. Click the Post drop-down menu.
  8. Choose either of the following:

      Option   Description  
      Post Now



    		Schedules the social media post for immediate release.  
      Schedule
    Multi-Post
    for Later



    		Schedules the social media post at a chosen date and time.  
  9. Click Post to.
  


Click to enlarge. 


Supported File Types

SharpSpring has a set list of file types that are supported when uploading files to the Media Center.

However, Facebook, LinkedIn, and Twitter only allow certain file types to be posted.

When posting to social media, if you try to upload an unsupported file type or use a Media Center asset that is unsupported by social media platforms, the post fails outright. 

This means that even though you can upload a .ZIP file as a Media Center asset, it does not mean that you can post that file to social media.            

 

 

 

 

 

 

  Facebook Supported File Types 

       •   .3G2

       •   .GIF         •   .MTS 

       •   .3GP

       •   .JPEG         •   .NSV  

       •   .3GPP 

       •   .M2TS         •   .OGM 

       •   .ASF 

       •   .M4V         •   .OGV 

       •   .AVI  

       •   .MKV         •   .PNG  

       •   .BMP  

       •   .MOD         •   .QT  
       •   .DAT        •   .MOV  

      •   .TIFF  
       •   .DIVX        •   .MP4  

      •   .TOD  
       •   .DV        •   .MPE  

      •   .TS  
       •   .F4V        •   .MPEG  

      •   .VOB  
       •   .FLV        •   .MPEG4 

      •   .WMV  

 


Frequently Asked Questions

Q: When is the best time to publish social posts?
A: For Facebook, the best time to publish is on weekdays from 1PM to 3PM EST.


Q: What is the optimal frequency for publishing social posts?
A: For Facebook, it is best to publish one social post per day.


Q: What social posts can I edit in SharpSpring?
A: Only scheduled future posts can be edited in SharpSpring. Published posts must be edited in Facebook.

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