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Publishing Facebook Posts in SharpSpring

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Nik Schultz
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Facebook has recently changed their news feed algorithm to be more focused on a user's friends and family, which means that having an effective social media marketing strategy is more important than ever.

In SharpSpring, you can schedule, copy, and edit your Facebook posts all in one location, so you can execute your social media plan flawlessly.


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Creating Facebook Posts

To create and publish Facebook posts, do the following:

  1. In the top toolbar of SharpSpring, click
    Content > Content Calendar.
  2. Click Create > Social Post.
  3. Select a connected Facebook profile.
  4. Enter the post text into the What would you like to share? text box. 
  5. Optionally, add any of the following:

       •   A  film.png  Media Center asset
       •   An  image.png  Image file
       •   A link for campaign tracking
       •       Any number of applicable emojis
  6. Click Schedule Post.
  7. Click the Post drop-down menu.
  8. Choose either of the following:

       •   Post Now: Schedules the social media
            post for immediate release

       •   Schedule Multi-Post for Later: Schedules
            the social media post at a chosen date
            and time
  9. Click Post to.
  

PublishPost.gifClick to enlarge.
Note: Unschedule a social post by clicking the
trash.png  Delete icon when previewing the post in the Content Calendar.
Note: When typing a link, SharpSpring adds metadata that is tied to that link. This will automatically add a description and image depending on the metadata available. To delete this metadata, click the
12close.png  Delete icon in the preview.



Special Facebook Posting Considerations

When posting to Facebook, you may notice a SharpSpring link in your published post. This is due to SharpSpring's API agreement with Facebook and is standard with any social media management tool.

If you are posting to a company page, then this link will not be public, as only you can see it. If you post to a personal page, then this link will be public. Both you and your visitors will see the SharpSpring link.
 


Associating Facebook Posts with Campaigns

You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts. Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post.

Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar.

If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:

  1. Google Ads
  2. Social
  3. Custom campaign tracking rules

Associating posts with campaigns require both a campaign and social posts.



Creating Social Campaigns

To create a campaign for Facebook, do the following:

  1. In SharpSpring's top toolbar, click
    Analytics > Campaigns.
  2. Create or edit a campaign.
  3. In the Social Media Tracking section, click the Allow social posts to be associated with this campaign checkbox.
  4. Click Save Changes.
  

Click to enlarge.



Attributing Facebook Posts

To attribute a Facebook post with a campaign, do the following:

1. 

In SharpSpring's top toolbar, click
Content > Content Calendar.

  


Click to enlarge. 

2. 

Click Create > Social Post.

  

3. 

Insert a web link. 

  

4. 

Click  bullhorn.png  Campaign.

  

5. 

In the pop-up window that appears, enter the name of your campaign. 

6. 

Click Submit.  

7. 

Click Schedule Post.  

8. 

Click the Post drop-down menu.

9. 

Choose either of the following:

   •   Post Now: Schedules the social media post for immediate release

   •   Schedule Multi-Post for Later: Provides a calendar menu to schedule the social 
        media post at a chosen date and time   

10. 

Click Post to.

  

 
       


Unscheduling Facebook Posts

You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through SharpSpring. You will need to delete published Facebook posts in Facebook.

To unschedule future posts, do the following:

  1. In SharpSpring's top toolbar, click
    Social > Content Calendar.
  2. Click the desired social post to preview it.
  3. Click trash.png  Delete.
  4. In the pop-up window that appears, click Delete.
  


Click to enlarge.

For more information on scheduling and unscheduling social posts, refer to Content Calendar Overview.


Editing Facebook Posts

You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published Facebook posts in Facebook.

To edit scheduled future social posts, do the following:

1. 

In SharpSpring's top toolbar, click
Social > Content Calendar.

  


Click to enlarge. 

2. 

Click the desired social post to preview it.

  

3. 

Click  pencil.png  Edit.

  

4. 

Edit the post as necessary.

  

5. 

Click Schedule Post.

  

 

6. 

Click the Post drop-down menu.

  

 

7. 

Choose either of the following:

   •   Post Now: Schedules the social media post for immediate release

   •   Schedule Multi-Post for Later: Provides a calendar menu to schedule the social
        media post at a chosen date and time 

8. 

Click Post to.

  

 
       


Copying Facebook Posts

You can copy or duplicate a social post. To copy posts, do the following:

1. 

In SharpSpring's top toolbar, click
Social > Content Calendar.

  


Click to enlarge. 

 2. 

Click the desired social post.

  

 3. 

Click  copy.png  Copy.

  

 4. 

Edit the post as necessary.

  

 5. 

Click the checkbox of the social media account  to copy the post to.

 6. 

Click Schedule Post.

  

 

 7. 

Click the Post drop-down menu.

  

 

 8. 

Choose either of the following:

   •   Post Now: Schedules the social media post for immediate release

   •   Schedule Multi-Post for Later: Provides a calendar menu to schedule the social
        media post at a chosen date and time

 9. 

Click Post to.

  

 
       


Supported File Types

SharpSpring has a set list of file types that are supported when uploading files to the Media Center.

However, Facebook, LinkedIn, and Twitter only allow certain file types to be posted.

When posting to social media, if you try to upload an unsupported file type or use a Media Center asset that is unsupported by social media platforms, the post fails outright. 

This means that even though you can upload a .ZIP file as a Media Center asset, it does not mean that you can post that file to social media.            

 

 

 

 

 

 

  Facebook Supported File Types 

       •   .3G2

       •   .GIF         •   .MTS 

       •   .3GP

       •   .JPEG         •   .NSV  

       •   .3GPP 

       •   .M2TS         •   .OGM 

       •   .ASF 

       •   .M4V         •   .OGV 

       •   .AVI  

       •   .MKV         •   .PNG  

       •   .BMP  

       •   .MOD         •   .QT  
       •   .DAT        •   .MOV  

      •   .TIFF  
       •   .DIVX        •   .MP4  

      •   .TOD  
       •   .DV        •   .MPE  

      •   .TS  
       •   .F4V        •   .MPEG  

      •   .VOB  
       •   .FLV        •   .MPEG4 

      •   .WMV  

 


Frequently Asked Questions

Q: When is the best time to publish social posts?
A: For Facebook, the best time to publish is on weekdays from 1PM to 3PM EST.


Q: What is the optimal frequency for publishing social posts?
A: For Facebook, it is best to publish one social post per day.


Q: What social posts can I edit in SharpSpring?
A: Only scheduled future posts can be edited in SharpSpring. Published posts must be edited in Facebook.

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