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Publishing Facebook Posts in SharpSpring

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Nik Schultz
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Facebook has recently changed their news feed algorithm to be more focused on a user's friends and family, which means that having an effective social media marketing strategy is more important than ever.

In SharpSpring, you can schedule, copy, and edit your Facebook posts all in one location, so you can execute your social media plan flawlessly.


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Creating Facebook Posts

To create and publish Facebook posts, do the following:

  1. In SharpSpring's top toolbar, click 
    New > Social Post.
  2. Select the Facebook profile to post to.
  3. Enter the text under What would you like to share?
  4. Optionally, add media assets.
  5. Optionally, add campaign tracking.
  6. Click Schedule Post.
  7. Choose either Post Now or Schedule
    Multi-Post for Later    .
  8. Click Post to.

When posting to Facebook, you may notice a SharpSpring link in your published post. This is due to SharpSpring's API agreement with Facebook, and this is standard with any social media management tool.

If you are posting to a company page, then this link will not be public, as only you can see it. If you post to a personal page, then this link will be public, which means both you and your visitors will see the SharpSpring link.

  


Click to enlarge.
Important: Due to recent policy changes at Facebook, you can no longer publish posts to personal Facebook pages via SharpSpring. You can, however, still continue to post to public pages that you manage.
 
Note: When typing a link, SharpSpring adds metadata that is tied to that link—which will automatically add a description and image, depending on the metadata available. If you want to delete this metadata, click the X on the top right of the preview. 
 


Associating Facebook Posts with Campaigns

You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts. 

To attribute a social post with a campaign, do the following:

  1. In SharpSpring's top toolbar, click
    Analytics > Campaigns.
  2. Create or edit a campaign.
  3. At the bottom of the Campaign Settings page, click the Allow social posts to be associated with this campaign checkbox.
  4. Click Save Changes.
  5. In SharpSpring's top toolbar, click
    New > Social Post.
  6. Create a social post with a web link. 
  7. Click  bullhorn.png  Campaign.
  8. In the pop-up window that appears, enter the name of your campaign.
  9. Click Submit.
  10. Click Schedule Post.
  11. Choose either Post Now or Schedule
    Multi-Post for Later    .
  12. Click Post to.
  


Click to enlarge.

Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post. Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar. 

If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:

  1. AdWords
  2. Social
  3. Custom campaign tracking rules


Unscheduling Facebook Posts

You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through SharpSpring. You will need to delete published Facebook posts in Facebook.

To unschedule future posts, do the following:

  1. In SharpSpring's top toolbar, click
    Social > Content Calendar.
  2. Click the desired social post to preview it.
  3. Click  trash.png  Delete.
  4. In the pop-up window that appears, click Delete.
  


Click to enlarge.

For more information on scheduling and unscheduling social posts, refer to Content Calendar Overview.


Editing Facebook Posts

You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published Facebook posts in Facebook.

To edit scheduled future social posts, do the following:

  1. In SharpSpring's top toolbar, click
    Social > Content Calendar.
  2. Click the desired social post to preview it.
  3. Click  pencil.png  Edit.
  4. Make the necessary edits.
  5. Click Schedule Post.
  6. Choose either Post Now or Schedule
    Multi-Post for Later    .
  7. Click Post to.
  


Click to enlarge.


Copying Facebook Posts

You can copy or duplicate a social post. To copy posts, do the following:

  1. In SharpSpring's top toolbar, click
    Social > Content Calendar.
  2. Click the desired social post to preview it.
  3. Click  copy.png  Copy.
  4. In the post editor box that appears, either modify the post or leave the post as it is.
  5. Click the checkbox of the social media account you want to copy the post to.
  6. Click Schedule Post.
  7. Choose either Post Now or Schedule
    Multi-Post for Later    .
  8. Click Post to.
  


Click to enlarge.


Frequently Asked Questions

Q: When is the best time to publish social posts?
A: For Facebook, the best time to publish is on weekdays from 1PM to 3PM EST.

Q: What is the optimal frequency for publishing social posts?
A: For Facebook, it is best to publish one social post per day. 

Q: What social posts can I edit in SharpSpring?
A: Only scheduled future posts can be edited in SharpSpring. Published posts must be edited in Facebook.

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