As of 2017, Twitter was averaging 330 million active users per month, which means your message can reach—quite literally—millions of people. SharpSpring Social provides the tools you need to schedule and maintain your Twitter posts and enhance your social media activity with the power of marketing automation. In this article, you will learn how to create, publish, edit, and schedule Twitter posts in SharpSpring.
The following user roles can create and publish posts to Twitter:
- Company Managers
- Marketing Managers
Social media and campaign features are accessed through the toolbar.
Creating Twitter Posts
To create and publish Twitter posts, do the following:
Note: You can only post to one Twitter account at a time.
Note: When typing a link, SharpSpring adds metadata that is tied to that link—which will automatically add a description and image, depending on the metadata available. If you want to delete this metadata, click the X on the top right of the preview.
Associating Twitter Posts with Campaigns
You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts.
To attribute a social post with a campaign, do the following:
Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post. Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar.
If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:
- Custom campaign tracking rules
Link Shortening in Social Posts
There are certain things to consider when publishing social media content.
Links placed in a Twitter post will automatically be shortened by Twitter.
The links will not appear shortened in SharpSpring when you are creating the post, but will be automatically shortened when the post is published to your actual Twitter account.
Unscheduling Twitter Posts
You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through SharpSpring. You will need to delete published Twitter posts in Twitter.
To unschedule future posts, do the following:
For more information on scheduling and unscheduling social posts, refer to Content Calendar Overview.
Editing Twitter Posts
You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published Twitter posts in Twitter.
To edit scheduled future social posts, do the following:
Copying Twitter Posts
You can copy or duplicate a social post. To copy posts, do the following:
Frequently Asked Questions
Q: When is the best time to publish social posts?
A: For Twitter, the best time to publish varies based on target audience. Generally, aim for publishing on weekdays from 3PM to 5PM EST.
Q: What is the optimal frequency for publishing social posts?
A: For Twitter, it is best to publish up to five tweets per day.
Q: What social posts can I edit in SharpSpring?
A: Only scheduled future posts can be edited in SharpSpring. Published posts must be edited in Twitter.