|As of 2017, Twitter was averaging 330 million active users per month, which means your message can reach—quite literally—millions of people.
SharpSpring Social provides the tools you need to schedule and maintain your Twitter posts and enhance your social media activity with the power of marketing automation.
In this article, you will learn how to create, publish, edit, and schedule Twitter posts in SharpSpring.
Creating Twitter Posts
To create and publish Twitter posts, do the following:
Note: You can only post to one Twitter account at a time.
Note: The Published by SharpSpring text is not visible to the public.
Note: When typing a link, SharpSpring adds metadata that is tied to that link—which will automatically add a description and image, depending on the metadata available. If you want to delete this metadata, click the X on the top right of the preview.
Note: You can tag users in posts by typing the
Associating Twitter Posts with Campaigns
You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts. Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post.
Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar.
If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:
- Google Ads
- Custom campaign tracking rules
Associating posts with campaigns require both a campaign and social posts.
Creating Social Campaigns
To create a campaign for Twitter, do the following:
Attributing Twitter Posts
To attribute a Twitter post with a campaign, do the following:
Link Shortening in Social Posts
Links placed in a Twitter post will automatically be shortened by Twitter. The links will not appear shortened in SharpSpring when you are creating the post, but will be automatically shortened when the post is published to your actual Twitter account.
|Before URL Shortening:||After URL Shortening:|
Unscheduling Twitter Posts
You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through SharpSpring. You will need to delete published Twitter posts in Twitter.
To unschedule future posts, do the following:
Refer to Content Calendar Overview for more information on scheduling and unscheduling social posts.
Editing Twitter Posts
You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published Twitter posts in Twitter.
To edit scheduled future social posts, do the following:
Copying Twitter Posts
You can copy or duplicate a social post. To copy posts, do the following:
Supported File Types
When posting to social media, if you try to upload an unsupported file type or use a Media Center asset that is unsupported by social media platforms, the post fails outright. This means that even though you can upload a .ZIP file as a Media Center asset, it does not mean that you can post that file to social media.
SharpSpring has a set list of file types that are supported when uploading files to the Media Center. However, Twitter only allows certain file types to be posted:
|Twitter Supported File Types|
|• .GIF||• .MP4||
|• .JPG||• .MOV||
Be aware that, though Twitter supports .GIF files, there are certain instances where it cannot publish the files in a post. Refer to Twitter's help documentation for more information.
Frequently Asked Questions
Q: When is the best time to publish social posts?
A: For Twitter, the best time to publish varies based on target audience. Generally, aim for publishing on weekdays from 3PM to 5PM EST.
Q: What is the optimal frequency for publishing social posts?
A: For Twitter, it is best to publish up to five tweets per day.
Q: Which types of social posts can I edit in SharpSpring?
A: Only scheduled future posts can be edited in SharpSpring. Published posts must be edited in Twitter.
Q: Why are my feeds displaying only parts of a profile's many posts?
A: Added Twitter feeds will update based on the connected profile. That said, not every added feed is a feed of the connected profile's tweets. Certain feed types display certain portions of tweets, retweets, or mentions. Profile feeds, for example, will display the majority of posts made to a connected profile.
Q: Why am I being rate limited?
A: This has to do with Twitter's API. Twitter has very low rate limits for feeds. If you are experiencing a feed connection error for Twitter, it may be due to this rate limit. You should try again in 15 minutes.