You can tie a link within a social post to a campaign, so you can see which leads are interacting with your social media posts. This article will detail the process in linking posts to campaigns.
The following user roles can associate social posts with campaigns:
- Marketing Managers
Associating Social Posts with Campaigns
Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post. To associate social posts with campaigns, do the following:
When leads click the link in that social media post, they will be added to the campaign that was selected for that post.
Important: Links in social posts must have one of the following at the start of a link to allow them to be associated with campaigns:
Once submitted, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited and can be viewed once you schedule the post and view it in the Content Calendar.
If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:
- Custom campaign tracking rules