As a marketer, you want options when it comes to reporting results. You may want to see how many site visits a particular campaign has driven, e.g. Facebook posts or a pay per click ad. You may also want to see how those roll up as a group, e.g. all social media marketing or your entire ppc program. SharpSpring delivers on the latter with Traffic Source Reports available in six areas.
- Organic Search (referred from a search engine, Google, Yahoo, etc.)
- Referrals (came from any third party site except specific social or search)
- Social Media (referred by specific social sites)
- Email Marketing (came from a SharpSpring email send)
- Paid Search (came from any pay per click ad campaign)
- Direct Traffic (a visitor directly came to your site by typing the address into their url bar)
Traffic from each site is then divided by the following activity filters:
- All Activity
- New Visitor Traffic
- Returning Visitor Traffic
All Activity: All traffic, specified by the date range. Visits are based on session, meaning that a single lead would count multiple times if they visited the site(s) through multiple channels or a single channel multiple times. Non-unique to visitor, each session has a source (10,000 visitors can create 50,000 sessions/visits).
For example, Bob Billygoat had the following visits in March:
- March 2nd, 2:00pm: referral from third party site
- March 2nd, 10:00pm: visit from social site
- March 10th: referral from third party site
- March 12th: visited from email
- March 25th: visited from search engine
Bob Billygoat would then account for 5 visits in the All Activity report. Each would have a unique line item for the session visit.
New Visitor Traffic (initial impressions): Reports on the source of the visitor's first session (2,000 visits creates 2,000 data points, unique to visitor).
Returning Visitor Traffic: shows Leads that have already been tracked, but came back in this timeframe (all activity during timeframe minus traffic associated with new visitors). I.e., only showing traffic for Leads with a createDate BEFORE the specified date range.
The following User Roles have access to traffic source reporting:
Follow these steps to view and scroll down or click for steps to export traffic reports.
Viewing Traffic Source Report
Step One: On the toolbar, hover over Analytics, then click Traffic Sources.
Step Two: You can select the date and specific website under All Sites.
Step Three: Under All Traffic, select All Traffic, New Visitor Traffic, or Returning Visitor Traffic.
Step Three: You can also just review where your traffic is coming from
Click Traffic Source and select the source.
- Organic Search
- Social Media
- Email Marketing
- Paid Search
- Direct Traffic
Exporting Traffic Source Report
Step One: Open the Traffic Sources page.
Step Two: Set your Traffic Report filters: Date Range, Websites, Traffic Type, and Traffic Source (if applicable).
Step Three: On the top right, click the Options button and choose Export to PDF.
Q. How does Traffic Report differ from Campaigns?
A.Traffic Report is a source report based on six channels from which a visitor can land on your site. Campaigns, in juxtaposition, are active marketing tactics that are being promoted to generate a desired outcome (website visit, form submission, sign-up, sale, etc.). Traffic report is more of a generic, "how are people finding us" while Campaigns are more strategic "X efforts generated Y results."
Q. Can a User filter based on specific sites, or does this show aggregate data across all tracked sites?
A. You can filter based on specific sites.