As a marketer, you want options when it comes to reporting results. You may want to see how many site visits a particular campaign has driven, e.g. Facebook posts or a pay per click ad. You may also want to see how those roll up as a group, e.g. all social media marketing or your entire ppc program. SharpSpring delivers on the latter with Traffic Source Reports available in six areas.
- Organic Search (referred from a search engine, Google, Yahoo, etc.)
- Referrals (came from any third party site except specific social or search)
- Social Media (referred by specific social sites)
- Email Marketing (came from a SharpSpring email send)
- Paid Search (came from any pay per click ad campaign)
- Direct Traffic (a visitor directly came to your site by typing the address into their url bar)
Traffic from each site is then divided by the following activity filters:
- All Activity
- New Visitor Traffic
- Returning Visitor Traffic
All Activity: All traffic, specified by the date range. Visits are based on session, meaning that a single lead would count multiple times if they visited the site(s) through multiple channels or a single channel multiple times. Non-unique to visitor, each session has a source (10,000 visitors can create 50,000 sessions/visits).
For example, Bob Billygoat had the following visits in March:
- March 2nd, 2:00pm: referral from third party site
- March 2nd, 10:00pm: visit from social site
- March 10th: referral from third party site
- March 12th: visited from email
- March 25th: visited from search engine
Bob Billygoat would then account for 5 visits in the All Activity report. Each would have a unique line item for the session visit.
New Visitor Traffic (initial impressions): Reports on the source of the visitor's first session (2,000 visits creates 2,000 data points, unique to visitor).
Returning Visitor Traffic: shows Leads that have already been tracked, but came back in this timeframe (all activity during timeframe minus traffic associated with new visitors). I.e., only showing traffic for Leads with a createDate BEFORE the specified date range.
The following User Roles have access to traffic source reporting:
Follow these steps to view and scroll down or click for steps to export traffic reports.
Viewing Traffic Source Report
Step One: On the toolbar, hover over Analytics, then click Traffic Sources.
Step Two: You can select the date and specific website under All Sites.
Step Three: Under All Traffic, select All Traffic, New Visitor Traffic, or Returning Visitor Traffic.
Step Three: You can also just review where your traffic is coming from
Click Traffic Source and select the source.
- Organic Search
- Social Media
- Email Marketing
- Paid Search
- Direct Traffic
Exporting Traffic Source Report
Step One: Open the Traffic Sources page.
Step Two: Set your Traffic Report filters: Date Range, Websites, Traffic Type, and Traffic Source (if applicable).
Step Three: On the top right, click the Options button and choose Export to PDF.
Q. How does Traffic Report differ from Campaigns?
A. Traffic Report is a source report based on six channels from which a visitor can land on your site. Campaigns, in juxtaposition, are active marketing tactics that are being promoted to generate a desired outcome (website visit, form submission, sign-up, sale, etc.). Traffic report is more of a generic, "how are people finding us" while Campaigns are more strategic "X efforts generated Y results."
Q. Can a User filter based on specific sites, or does this show aggregate data across all tracked sites?
A. You can filter based on specific sites.
Q. What constitutes "Other" under the Social Media source?
A. Other includes SnapChat, Pinterest, YouTube, Reddit, Tumblr, Yelp