|SharpSpring offers a series of comprehensive reports that detail traffic sources and their interplay with campaigns.
This article will detail information on traffic source reports.
Options for reporting results are always a powerful tool. SharpSpring offers Traffic Source Reports with different metrics:
|Organic Search||Referred from a search engine, such as Google or Bing.|
|Referrals||Came from any third-party site, except specific social or search sites.|
|Social Media||Referred by specific social sites.|
|Email Marketing||Came from a SharpSpring email send.|
|Paid Search||Came from any pay-per-click ad campaign|
|Direct Traffic||Visited site directly by typing address into URL bar.|
Traffic from each site is then divided by the following activity filters:
- All Activity
- New Visitor Traffic
- Returning Visitor Traffic
All traffic, specified by the date range. Visits are based on a per-session basis, meaning that a single lead would count multiple times if they visited the site through multiple channels or a single channel multiple times. This is non-unique to visitors, and each visit has a source. Consider that 10,000 visitors can create 50,000 visits.
For example, Visitor Alpha had the following visits in March:
|Visit Date||Visit Reference|
|Referral from a third-party site.|
|Visit from a social site.|
|March 10th||Referral from a third-party site.|
|March 12th||Visit from an email.|
|March 25th||Visit from a search engine.|
Visitor Alpha would then account for five visits in the All Activity report. Each would have a unique line item for the session visit.
New Visitor Traffic
Reports on the source of the visitor's first session. Consider that 2,000 visits creates 2,000 data points, with each unique to visitors. These are considered initial impressions.
Returning Visitor Traffic
Shows leads that have already been tracked, but came back in this timeframe. The timeframe is considered as all activity during the timeframe minus the traffic associated with new visitors. An example is only showing traffic for leads with a createDate before the specified date range.
Viewing Traffic Source Reports
To view specific Traffic Source reports, do the following:
Exporting Traffic Source Reports
To export populated Traffic Source reports, do the following:
Saving Traffic Source Reports
To save a Traffic Source report, do the following:
Scheduling Traffic Source Reports
To schedule a Traffic Source report, do the following:
For more information on scheduling previously saved reports, refer to Saving and Scheduling Reports.
Frequently Asked Questions
Q: How do Traffic Reports differ from Campaigns?
A: Traffic Reports are source reports that are based on six channels from which a visitor can land on your site. Campaigns, however, are active marketing tactics that are being promoted to generate a desired outcome, such as a website visit or form submission. Traffic reports are more of a generic report exploring how are people finding a website. Campaigns are a more strategic effort where the objective is to see how certain actions generated specific results.
Q: Does this report show aggregate data across all tracked sites?
A: By default, Traffic Reports show aggregate data across all available tracked websites.
Q. Can users filter based on specific sites?
Q: What constitutes Other under the Social Media source?
A: Other includes SnapChat, Pinterest, YouTube, Reddit, Tumblr, or Yelp, among other social media websites.
Q: What about contacts that visit the site?
A: Currently, you cannot create Web Insights or Traffic Source reports on contacts that visit a site. Contacts can be known visitors, however, and are shown in VisitorID. Known visitors are those visitors who have submitted a form, clicked on a link to a tracked page from a SharpSpring email, or become known through another method of obtaining cookies. Be aware that known visitors will only show up in VisitorID if SharpSpring has a ZoomInfo record tied to their IP address. Daily VisitorID result emails are the closest analogue to reports.
Q: What other options are available for contacts that visit sites?
A: You can create lists of individuals that visit pages. Doing so will build a list of all contacts who have visited the page, though it will not account for specific timeframes.