When a prospect puts an item in the cart but doesn’t complete a purchase, you’ve got an opportunity to re-engage them to close the sale. SharpSpring helps you reach out to those prospects by putting them on a list so you can send them an email - perhaps with a special offer - to entice them back.
This list will work as long as the shopping cart integration has been implemented properly. Click to review the article Shopping Cart Integration Overview.
The following User Roles have access to generate the list:
- Marketing Manager
Follow these steps to generate a shopping cart abandonment list.
Step One: On the toolbar, hover over Automation, then on the drop-down, click Lists.
Step Two: On the top right-side, click Options, then click + New List.
Step Three: Name the list and add a short description that this list is for shopping cart abandonments. Be sure to select Rules Based, then click Create List.
Step Four: Scrolls down to the Triggers & Filters section and do the following:
- In the field When a contact, click the drop-down arrow and under Site Actions select abandons a shopping cart.
- In the on site field, start to type the name of the site, then select it and click Add Rule for the trigger to display.
- When you see the trigger is set, on the bottom right, click Save Changes.