Use the Path method to cookie users based on what pages/sections they visit to on your web site. This method accepts wildcards. Here are some examples:
You want to create an Audience that includes everyone who visits any page on your site. (This is actually the default list we have loaded into all new accounts)
Solution: Create a URL Path Audience with "/*" as the value. This will cookie anyone who visits any path on the site.
You want to create an Audience of people who are already converted users of your web service.
Solution: Let's assume that people who log into your app go to a members-only page at domain.com/dashboard. To cookie all those members, we would create a URL Path Audience with "/dashboard/*" as the value. This will cookie anyone who visits that page. The only people visiting that page are registered users. Therefore you'll be building an Audience of your registered users.
You want to create an audience of people who visit any page of structure "domain.com/orders/########"
Solution: Create a URL Path Audience with "/orders/*" as the value. This will cookie anyone who visits any page beginning with domain.com/orders/
You can use wildcards in a variety of ways! For more information and examples, take a look at this article.