On some occasions, you may want to use one audience to capture a variety of pages with similar URLs. We provide a wildcard symbol (represented with an asterisk *) that you can use anywhere in an audience path to handle situations like this. Wildcards can be used in both "Path" and "Querystring" audience methods.
Let's look at a few examples to clarify how this works:
Example #1
You want one audience to track the following URLs:
- www.yoursite.com/store/shoes/mens
- www.yoursite.com/store/shoes/womens
- www.yoursite.com/store/shoes/kids
You could set the path of this audience to: /store/shoes/*
The asterisk used here will tell Lead Gen & CRM Ads to include any URL that contains /store/shoes/ so all three URLs would be tracked with this one audience.
Example #2
You want one audience to track only the men's and women's categories of your shoe store:
- www.yoursite.com/store/shoes/mens
- www.yoursite.com/store/shoes/womens
You could set the path of this audience to: /store/shoes/*mens
Using the wildcard in the middle of the URL string in this case will tell Lead Gen & CRM to track any URL that begins with /store/shoes and ends with mens. This audience would track both the /mens and /womens URLs.
Example #3
You want one audience to track any category of your store (not just the shoes category) that also has a men's and women's category.
- www.yoursite.com/store/shoes/mens
- www.yoursite.com/store/shoes/womens
- www.yoursite.com/store/shirts/mens
- www.yoursite.com/store/shirts/womens
- www.yoursite.com/store/pants/mens
- www.yoursite.com/store/pants/womens
You could set the path of this audience to: /store/*/*mens
Notice how we used two wildcards this time? You can use as many wildcards in a path as you need. This audience will track any URL that begins with /store/ and ends with mens. This would include every clothing category, and both the men's and women's categories.
Wildcards are a powerful way to track many URLs of your site in one audience, and they can be used in a variety of ways!