Step 1: Installing the Site Tracking Tag
Getting started with Lead Gen & CRM Ads is fast and easy. First, you'll need to install our site tracking tag on your website so we can track your site visitors.
Step 2: Create a Retargeting Audience
Once your tag is installed (it will take our system 6-8 hours to recognize the tag), it's time to create an Audience. An Audience is a "slice" of your website visitors based on what pages they visited on your site. Using the Lead Gen & CRM Ads segmenting tools, you can quickly make dozens of audiences for any grouping of users you can think of.
Step 3: Create a Conversion Goal
Next, we'll create a conversion goal for your campaign. A conversion goal is an action you're looking to track on your site. It's what you want the visitor to do: Buy something, sign up for your service, create an account, something like that.
Step 4: Create Ads
We'll now need to create an ad to use in your first campaign. Lead Gen & CRM Ads supports a variety of ad types and sizes but for this guide, we'll be creating a Facebook ad and campaign.
Step 5: Creating Your First Campaign
Now we'll put it all together and create your very first campaign! Here we will walk through how to set up a Facebook Campaign.