Getting started with Lead Gen & CRM Ads is fast and easy. First, you'll need to install our site tracking tag on your website so we can track your site visitors.
Once your tag is installed (it will take our system 6-8 hours to recognize the tag), it's time to create an Audience. An Audience is a "slice" of your website visitors based on what pages they visited on your site. Using the Lead Gen & CRM Ads segmenting tools, you can quickly make dozens of audiences for any grouping of users you can think of.
Next, we'll create a conversion goal for your campaign. A conversion goal is an action you're looking to track on your site. It's what you want the visitor to do: Buy something, sign up for your service, create an account, something like that.
We'll now need to create an ad to use in your first campaign. Lead Gen & CRM Ads supports a variety of ad types and sizes but for this guide, we'll be creating a Facebook ad and campaign.
Now we'll put it all together and create your very first campaign! Here we will walk through how to set up a Facebook Campaign.