Hi there, and welcome to your first Lead Gen & CRM Ads campaign! Here are some tips to have the best possible experience.
Remember that it takes a little while to build your retargeting audience. However, using Perfect Audience's proprietary Smart Audience you can begin to serve ads immediately. As your retargeting audience builds, those users are added to your targeted audiences. If you have any questions, write to us at ads@constantcontact.com
Check out these tips to make sure you’re getting the most from your Lead Gen & CRM Ads account. Remember: our Customer Success Managers are happy to help at any time. You can reach out in the chat bubble at the bottom right corner of the page.
For All Campaigns
Your campaigns will spend your $100 ad credit first, after which you will be charged weekly for the campaign budget you have set. Sign into Lead Gen & CRM Ads regularly and keep an eye on it.
Your results/stats are not shown in real-time – since we need to pull data from so many places, your impressions, clicks, conversions, etc. are delayed by 6-8 hours.
Web Trial Campaigns
Ad Sizes
If you’re running a Web campaign, make sure you’re using multiple ad sizes. 300x250 and 728x90 are the most popular but we recommend adding:
- 160x600
- 300x600
- 320x50 for serving on mobile devices
For a complete list of sizes we accept, visit this page.
Audience Targeting
If your audience is < 5,000 we recommend you target your All Visitors audience. This will help your campaigns serve more impressions and have a better overall result.
Exclude Converted Users
Create an audience that is identical to your conversion goal (same Path, Event, etc.). If you choose, you can Exclude this audience in your campaign targeting settings – it’s usually a good idea to discontinue ad serving to those who have signed up or purchased.
Facebook Trial Campaigns
If your audience is < 5,000 we recommend you target your All Visitors audience. This will help you serve the most impressions.
Once your trial is complete, you may want to add a Web campaign to maximize the reach of your advertisements.
Shopify Trial Campaigns
Make sure your conversion goal is firing properly. Go to Manage > Conversions and check the far right column to see when the conversion goal last fired. If it stays blank for a couple of days, double-check that you inserted our checkout code in your Shopify settings.