Dynamic retargeting is an ad strategy that lets advertisers personalize every ad impression they serve to users by featuring products or content recently viewed or otherwise relevant to the user.
Most retargeting campaigns serve static ads. That means the content of the ad is unchanging and will serve to some broad subsection of the targeted audience
With Dynamic retargeting, Lead Gen & CRM Ads advertisers can pull in information from their product feeds (product images, prices, product names) and feature that content in the ads. The ad creatives themselves are therefore dynamic, and always changing based on what data Lead Gen & CRM Ads knows about their visitor's behavior during their time on your site.
For instance, if you have an online store selling hats and are running a dynamic retargeting campaign with Lead Gen & CRM Ads, when your lost visitors see the ads, they will feature products they viewed or added to their shopping carts.
The end result of this personalization is a 2-3x boost in click rates for dynamic ads over static ads.
Lead Gen & CRM Ads offers single-product and multi-product dynamic Banner (DIsplay) ads in 300x250, 728x90, 160x600, and 300x600 sizes for use on the web.
We've also partnered with Shopify and BigCommerce to make connecting your store to Lead Gen & CRM Ads quick and easy. If you use one of these platforms, you can use our automatic installation to setup visitor tracking and conversion goals. We'll even automatically pull in your product feed to make creating dynamic ads a breeze. See here for Shopify and BigCommerce instructions.