The European Union's data protection law, the General Data Protection Regulation (GDPR), is meant to protect the data and rights of individuals who are in the European Union and European Economic Area (EU/EEA). To be in compliance with the GDPR, landing pages must now display cookie disclosure information.
This article will detail how to add tracking consent banners to landing pages.
GDPR Settings Overview
The available GDPR settings for landing pages are as follows:
This field is for a description of what your cookie, privacy, and
The text that displays on the button that users click to provide
The text that displays on the button that users click to deny that
The link text that displays at the end of the description. By
The URL that visitors click to go to external policy information.
The overall color theme of the banner. Dark banners are a dark
Adding Banner Content
When adding GDPR banner content, your goal is to inform your visitors why you are collecting their information, and for what purpose it is being collected.
Lead Gen & CRM provides basic, default text in the primary fields, but you can edit the content in these fields to better reflect your cookie, privacy, and information policies. To add GDPR banner content, create or edit a landing page. Then:
Testing Banner Content
Once you have set GDPR banner content, you will need to test it to see how it performs on a live page. To test banner content, do the following:
Note: URL timestamps begin with ?ts= and are followed numeric characters. An example timestamp would be ?ts=1526396923115.
Note: When visitors click Allow, cookies are accepted and are tracked. When visitors click Deny, cookies are not accepted and are not tracked.