It is important to make sure that you are sending emails to recipients that want to receive those emails. Otherwise, you could be sending spam. Reconfirming a list, which is asking a group of contacts if they want to continue to receive your emails, is a quick and easy way to ensure that your list is composed of active and valid leads. With recent privacy and consent updates as a result of the GDPR, it is essential for you to keep track of whether your leads consent to receive your emails. If you do not know or do not have that data collected, then reconfirming a list is important for your future marketing sends. This article will outline how to reconfirm a list in SharpSpring.
The following user roles can reconfirm lists:
- Marketing Managers
Reconfirming lists involves tying several different parts of the platform together. To reconfirm a list, you need to send an email that asks the contacts on the list to resubscribe. When the contacts click the link, they will be taken to a thank you page. From there, you then identify all contacts that have resubscribed to maintain a list of those that want to continue correspondence.
Creating a Thank You Page
Before any reconfirmation can occur, you will first need to create a landing page that thanks visitors for resubscribing.
This landing page needs to be created before the reconfirmation email, since you will have to include landing page link in the email.
To create a thank you page for reconfirmation purposes, do the following:
Hold on to the Funnel URL. You will need to access it later.
Note: Examples of resubscription messages include:
• Thanks for resubscribing.
• Thank you. We have
Creating a Reconfirmation Email
To create a reconfirmation email, do the following:
Configuring Reconfirmation Email Content
To set up the content in a reconfirmation email, do the following:
Note: Examples of reconfirmation statements and questions include:
• Please confirm your
• Do you still want to
receive our emails?
Creating Reconfirmation Automation
To create the automation necessary to send emails to contacts on a list, do the following:
Important: Every URL visited from an email needs a wildcard parameter. These wildcard parameters are required for this automation to function.
Once the automation is created, any time someone clicks the resubscribe button in your reconfirmation email, they will be explicitly opted in. These contacts will have a opt-in icon on their profile, as well as an indication that they have explicitly opted in to receive email.
From there, you can build a rules-based list of these contacts by using the is explicitly opted in to receive email trigger. Consider also creating a Visual Workflow that segments contacts, such as placing the contacts on a different marketing campaign.