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Implementing Google Tag Manager on Landing Pages

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Leya Wood
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Not every Lead Gen & CRM user solely uses the site analytics provided by the application.

Often, users want Google Tag Manager implemented on their site along with Lead Gen & CRM tracking code.

By default, pages built in the Landing Page Builder and hosted in Lead Gen & CRM do not have Google Tag Manager tracking.

This article will detail how to implement Google Tag Manager on landing pages built in Lead Gen & CRM.

Article Contents

Available With:
Trial ✓  
Essential ✓  
Advanced ✓  
Ultimate ✓  
Toolbar:
Landing PagesLanding Pages
Users:
Administrators ✓  
Company Managers ✓  
Marketing Managers ✓  
Sales Managers    
Salespersons    
Jr. Salespersons    

 

Placing Code on Landing Pages

To place tracking codes on landing pages, do the following:

  1. Click Landing Pages in the left toolbar.
  2. Create or edit a landing page.
  3. Click  code.png  Edit Code in the left panel.
  4. Change the Page drop-down menu to All Pages.
  5. Click the Head tab. 
  6. Replace GTM-XXXX with your container ID in the following code snippet:
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-XXXX');</script>
<!-- End Google Tag Manager -->
  1. Copy the modified code snippet.
  2. Paste the code snippet immediately after the opening <head> tag on every page.
  3. Click Save and Close.
  4. Click Publish.

 

  

Click to enlarge.

 

 

 
 
Note: Constant Contact offers Professional Services to assist with custom coding.

Refer to Google's help documentation for more information on web tracking with Google Tag Manager. However, when utilizing this external documentation, do not follow the second step that deals with <body> tag content. Instead, use the supplied block of text in the above procedure.

This is due to how Google's instructions uses code that contains <noscript> tags. Lead Gen & CRM does not permit <noscript> tags. Also, Google's code can only run when JavaScript is not present in code. Lead Gen & CRM landing pages require JavaScript, which means that Google's supplied code would cause errors.

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