Senders with Unhealthy and Limited statuses (as well as those senders that attempt to send email jobs at a much higher volume than usual) are subject to a manual review of their email jobs.
In addition, senders with Unhealthy and Limited statuses are subject to additional scrutiny when importing lists or scheduling automation in Lead Gen & CRM.
This article will provide an explanation of the reasoning behind list and automation evaluation and review for senders with Unhealthy and Limited statuses.
Evaluating Imported Lists
All senders have their lists analyzed on import. When you import a new list, Lead Gen & CRM evaluates the overall quality of the list based on a variety of factors, including an evaluation done by a third-party verification service. If 45% or more of the list contains contacts with email addresses deemed invalid, toxic, or purchased, Lead Gen & CRM will not allow your import to continue.
Lead Gen & CRM has determined these lists would fall into the lowest 2.5% of list quality, and they have a high risk of damaging your sender reputation should an email send be attempted. This measure is taken to ensure the long-term health and viability of the platform and to protect your own sender and domain reputation.
Unhealthy and Limited Sender Statuses
While all senders have email lists analyzed on import, senders with Unhealthy and Limited statuses also have their lists checked when scheduling new automation.
When senders with Unhealthy and Limited statuses schedule new automation to a list, Lead Gen & CRM analyzes your mailing lists for any quality concerns. Lead Gen & CRM will analyze the list, compare it to Lead Gen & CRM's database of known problematic and bad addresses, and prevent setup of automation if the list in question is found to contain a high number of these addresses.
When these senders attempt to set up new action groups, Lead Gen & CRM's list analyzer reviews their lists. Again, if the list analyzer finds that enough of the email addresses on the list match Lead Gen & CRM's database of known bad or problematic addresses, the action group cannot and will not be scheduled to the list.
This is done in effort to protect both your sender status and reputation. If this list were sent to recipients as-is, you would likely experience continued deliverability issues, further damaging your email sender status and sender reputation with Internet Service Providers (ISPs).
All email jobs, once scheduled, will go through manual review. Manual review takes place Monday through Friday, from 9am to 5pm Eastern Time. Be aware that this excludes weekends, as well as federal and observed United States holidays. Lead Gen & CRM recommends scheduling email jobs in advance to help prevent a delay in sending.
The typical manual review process is as follows:
- A limited sender schedules an email for the future.
- That job, once scheduled, immediately lands in the manual review queue for review.
- The job will be reviewed by Lead Gen & CRM.
- If approved, the job will send as scheduled.
- If unapproved, the job will not be sent. Additionally, your agency will be contacted to explain the concern and provide recommendations to get the email job sent as soon as possible.
Taking Proactive Measures
There are ways to understand where the issue lies when there are problems with sender reputation. Consider the following:
- Use best practices to ensure safe and responsible sending. Senders—and not just those with the Unhealthy and Limited status—should abide by best practices when importing addresses and sending email.
- Check your lists to prevent import failures. Checking lists may better reveal where imported contacts would land in regards to initial engagement score or why lists are rejected import for quality concerns.
- Do not hesitate to seek help. To take steps towards more successful email campaigns and improving your email sender status, contact firstname.lastname@example.org.