| The Activity Feed is a feature that keeps you updated on your most active leads as they open emails, view Media Center assets, interact on social media, visit your website, and more. This article will provide an overview of how to access the Activity Feed with information on how to use it to optimize your marketing and sales efforts.
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Available with: | ||||
| Marketing Automation | ✓ | ||||
| CRM Ultimate | ✓ | ||||
| CRM PRO | ✓ | ||||
| CRM Free | ✓ | ||||
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| Users: | |||||
| Administrators | ✓ | ||||
| Company Managers | ✓ | ||||
| Marketing Managers | ✓ | ||||
| Sales Managers | ✓ | ||||
| Salespersons | ✓ | ||||
| Jr. Salespersons | ✓ | ||||
Accessing the Activity Feed
| You can use the Activity Feed at any time and from any place within the SharpSpring platform. Access the Activity Feed in SharpSpring's top toolbar by clicking  Task Manager > Activity Feed. |
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The Activity Feed Window
The Activity Feed provides information on all sales activities, ongoing or completed, within an instance of SharpSpring. The window displays a collection of all interactions by leads with an instance of SharpSpring.
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This information includes:
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Clicking the lead's name will take you to the lead's particular record. Clicking a specific activity icon will open that activity entry in the lead's Life of the Lead timeline. Clicking the activity name, such as an email title, will take you to that particular feature in SharpSpring.
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The Activity Feed shows information that is relevant to a user's specific user role. For example, Jr. Salespersons will only see activity from their leads, and they will not be able to toggle lead owner filter. |
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Filtering Information
The Activity Feed displays information the activities of many different leads. This means that there may end up being a great deal of information. You can filter this information by individual lead owners and activity types to better display what you are looking for. Filtered information will be displayed together at the top of the Activity Feed.
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All filters will remain even after you close the Activity Feed window. This makes it easier for you to pick up right where you left off. To filter leads by their assigned status, hover over Lead Status and select any combination of the following available statuses: |
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| Status | Description | |||
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Contact |
Anyone who should not be included in the sales process. | |||
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Contact with |
A contact that has been associated with an opportunity. |
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Open Lead |
This status is typically used for new, unprocessed leads before |
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Qualified Lead |
A lead that meets the criteria you are looking for in a potential |
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Unqualified Lead |
This lead does not meet the criteria you are looking for in a |
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Customer |
A lead that is associated with a won opportunity. | |||
| To filter displayed activities by individual owners, hover over Leads owned by and select the desired lead owner. Only one lead owner may be selected at a time. To filter displayed activities by type, hover over Activities and select any combination of the following content types: |
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Content Type |
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Description |
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Email Opens |
When a lead opens a Smart Mail, a Mail Sync email, an |
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Email Clicks |
When a lead clicks a link in a Smart Mail, a Mail Sync |
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When a lead likes, comments in, or is tagged in a |
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Form Fills |
When a lead fills out a form. |
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Incoming Emails |
When a lead replies to an email they were sent and that |
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Lead Assignment |
When a lead is assigned or reassigned a lead owner. |
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When a lead likes or comments in a LinkedIn post. |
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Media Links |
When a lead clicks a Media Center asset's trackable link. |
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Meetings |
When a lead books a meeting. |
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When a lead retweets or mentions a Twitter post. |
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Web Visits |
When a lead visits a tracked site. |
Entry Status
| The Activity Feed details at a glance whether or not an activity has been reviewed. New entries have not had their lead names clicked. These will have a dot next to the lead's picture that says that this is a new entry into the Activity Feed. When you click on a lead's name or the content that a lead interacted with, the activity entry will no longer be considered new, and the dot will disappear. |
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Pinning Sales Activities
Filtering activities may get you only so far. You may want to keep an eye on a certain activity and come back to it as necessary. For this, you may want to consider pinning activities. Pinning an activity will keep it above all other activities and display it at the very top of the Activity Feed.
To pin an activity, click  Pin This at the end of a highlighted lead entry. Click it again to remove the pinned status.When filtering activities, any pinned activities that match the filter criteria will be displayed above all other activities. Pinned activities that do not match the filter criteria will not be displayed. |
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Setting Favorites
| The Activity Feed provides you with the ability to set leads as favorites. Favorite leads can be accessed on the User Dashboard. To set a lead as a favorite, click  Favorite. Click it again to remove the status.Favorited leads will have the  Favorite status at the end of their name. |
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Auto-Notify Settings
| SharpSpring can be configured to automatically send lead owners a notification of when their leads visit their websites. Lead owners can configure these settings to determine the types of leads they will automatically receive notifications for. You can access these settings from the Activity Feed. Click Auto-Notify Settings to open the settings page. |
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Sales Optimizer Entries
SharpSpring's Sales Optimizer provides the ability to automate the creation of opportunities, tasks, and actions based on opportunity pipeline stages. The Sales Optimizer gives you the ability to reach out to leads when it counts most, with real-time notifications for lead activities.
| If you have the Sales Optimizer enabled, these notifications appear in the Activity Feed. Leads associated with your Sales Optimizer automations and related content will appear in the Activity Feed. For these leads, a  purple circle will surround their picture and lead score. |
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