In Lead Gen & CRM, a merge variable is a placeholder value that represents a specific contact’s field value. When an email is sent to a lead, the merge variable is dynamically populated with the value of the field in their contact record, to add an extra layer of personalization to the communication.
Personalized communications increase engagement, resulting in improved conversions.
This article will list the available merge variables in Lead Gen & CRM.
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Merge Variable Format
You can personalize your messages by using merge variables in Lead Gen & CRM. Personalized communications increase engagement, resulting in improved conversions.
Merge variables are pieces of code that can be inserted into your Lead Gen & CRM emails, landing pages, and other areas, as placeholders. Those variables are populated with dynamic, personalized data depending on the lead interacting with that email or landing page.
Merge variables are placed between brackets and a default value can be included within quotation marks, to the right of an exclamation mark. For example, here is the merge variable for First Name. If the contact does not have a first name in their contact record, the value John will appear in the variable's place:
{$firstName!"John"}
Available Recipient Variables
The available merge variables for Recipient fields are as follows:
| Field | Variable | ||
| First Name | {$firstName} | ||
| Last Name | {$lastName} | ||
| Email Address | {$emailAddress} | ||
| Company Name |
{$companyName}
|
||
| Title | {$title} | ||
| Industry | {$industry} | ||
| Website | {$website} | ||
| Phone Number |
{$phoneNumber}
|
||
| Extension |
{$phoneNumberExtension}
|
||
| Office Phone Number |
{$officePhoneNumber}
|
||
| Mobile Phone Number |
{$mobilePhoneNumber}
|
||
| Fax Number | {$faxNumber} | ||
| Street Address | {$street} | ||
| City | {$city} | ||
| Country | {$country} | ||
| State | {$state} | ||
| Zip Code | {$zipcode} | ||
| Description | {$description} |
Available Lead Owner Variables
The available merge variables for Lead Owner fields are as follows:
| Field | Variable | ||
| Lead Owner | {$leadOwner} | ||
| Lead Owner Primary Meeting Link | {$leadOwnerPrimaryMeetingLink} | ||
| Lead Owner Phone Number | {$leadOwnerPhone} | ||
| Lead Owner Email Address | {$leadOwnerEmail} | ||
| Lead Owner Email Signature | {$leadOwnerEmailSignature} |
Available Unsubscribe Variables
The available merge variables for Unsubscribe fields are as follows:
| Field | Variable | ||
| Unsubscribe Address | {$unsubscribeAddress} | ||
| Unsubscribe Link | {$unsubscribeLink} |
Available Global Variables
The available merge variables for Global fields are as follows:
| Field | Variable | ||
| Company Address | {$companyAddress} | ||
| Company City | {$companyCity} | ||
| Company Country | {$companyCountry} | ||
| Company State | {$companyState} | ||
| Company Zip Code | {$companyZip} | ||
| From Email | {$fromemail} | ||
| From Name | {$fromname} |
Available Link Variables
The available merge variables for Link fields are as follows:
| Field | Variable | ||
| View in Browser Link | {$viewInBrowserLink} |
Available Miscellaneous Variables
The available merge variables for Miscellaneous fields are as follows:
| Field | Variable | ||
| Number of Bounces | {$numBounces} | ||
| GDPR Consent | {$gdprConsent} | ||
| Current Date | {$currentDate} | ||
| Current Date Short (US-Centric) | {$currentDateShort} | ||
| Current Date (International) | {$currentDateIntl} | ||
| Current Date Short (International) | {$currentDateIntlShort} | ||
| Day of Week | {$dayOfWeek} |
Additional Information
Refer to the following articles for information on how to use merge variables in your communications: