In SharpSpring, a merge variable is a placeholder value that represents a specific contact’s field value. When an email is sent to a lead, the merge variable is dynamically populated with the value of the field in their contact record to add an extra layer of personalization to the communication. Personalized communications increase engagement, resulting in improved conversions. This article will detail the available merge variables in SharpSpring.
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Available with: | ||||
Marketing Automation | ✓ | ||||
CRM Ultimate | ✓ | ||||
CRM PRO | ✓ | ||||
CRM Free | ✓ | ||||
Toolbar: | |||||
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Users: | |||||
Administrators | ✓ | ||||
Company Managers | ✓ | ||||
Marketing Managers | ✓ | ||||
Sales Managers | |||||
Salespersons | |||||
Jr. Salespersons | |||||
Available Recipient Variables
The available merge variables for Recipient fields are as follows:
SharpSpring Merge Variables | ||||
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• City |
• Company Name |
• Country |
• Description |
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• Extension |
• Fax |
• First Name |
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• Industry |
• Last Name |
• Mobile Phone |
• Office Phone |
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• Phone Number |
• State |
• Street |
• Title |
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• Website |
• Zip Code |
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Available Lead Owner Variables
The available merge variables for Lead Owner fields are as follows:
SharpSpring Merge Variables | ||||
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• Lead Owner |
• Lead Owner |
• Lead Owner |
• Lead Owner |
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• Lead Owner Primary Meeting Link |
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Available Unsubscribe Variables
The available merge variables for Unsubscribe fields are as follows:
SharpSpring Merge Variables | ||||
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• Unsubscribe |
• Unsubscribe Link |
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Available Link Variables
The available merge variables for Link fields are as follows:
SharpSpring Merge Variables | ||||
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• View in Browser |
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Available Global Variables
The available merge variables for Global fields are as follows:
SharpSpring Merge Variables | ||||
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• Company |
• Company City |
• Company Country |
• Company State |
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• Company Zip |
• From Email |
• From Name |
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Available Miscellaneous Variables
The available merge variables for Miscellaneous fields are as follows:
SharpSpring Merge Variables | ||||
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• Current Date |
• Current Date |
• Current Date |
• Current Date Short |
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• Day of Week |
• GDPR Consent |
• Number of |
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Additional Information
Refer to the following articles for information on how to use merge variables in your communications: