Available SharpSpring Merge Variables

In SharpSpring, a merge variable is a placeholder value that represents a specific contact’s field value. When an email is sent to a lead, the merge variable is dynamically populated with the value of the field in their contact record to add an extra layer of personalization to the communication. Personalized communications increase engagement, resulting in improved conversions. This article will detail the available merge variables in SharpSpring. Article Contents Available Recipient Variables Available Lead Owner Variables Available Unsubscribe Variables Available Link Variables Available Global Variables Available Miscellaneous Variables Additional Information	Available with:
	Marketing Automation	✓
	CRM Ultimate	✓
	CRM PRO	✓
	CRM Free	✓

	Toolbar:


	Users:
	Administrators	✓
	Company Managers	✓
	Marketing Managers	✓
	Sales Managers
	Salespersons
	Jr. Salespersons

The available merge variables for Recipient fields are as follows:

SharpSpring Merge Variables
	• City	• Company Name	• Country	• Description
	• Email	• Extension	• Fax	• First Name
	• Industry	• Last Name	• Mobile Phone	• Office Phone
	• Phone Number	• State	• Street	• Title
	• Website	• Zip Code

The available merge variables for Lead Owner fields are as follows:

SharpSpring Merge Variables
	• Lead Owner	• Lead Owner Email	• Lead Owner Email Signature	• Lead Owner Phone Number
	• Lead Owner Primary Meeting Link

The available merge variables for Unsubscribe fields are as follows:

SharpSpring Merge Variables
	• Unsubscribe Address	• Unsubscribe Link

The available merge variables for Link fields are as follows:

SharpSpring Merge Variables
	• View in Browser Link

The available merge variables for Global fields are as follows:

SharpSpring Merge Variables
	• Company Address	• Company City	• Company Country	• Company State
	• Company Zip Code	• From Email	• From Name

The available merge variables for Miscellaneous fields are as follows:

SharpSpring Merge Variables
	• Current Date	• Current Date (International)	• Current Date Short (US-Centric)	• Current Date Short (International)
	• Day of Week	• GDPR Consent	• Number of Bounces

For information on how to effectively use merge variables in your communications, refer to the following articles:

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