In the Lead Gen & CRM platform, you can add trackable media to your emails, including images and videos. Views of this media is tracked from the Medica Center, helping you to monitor clickthrough performance and the success of your media.
In this article, you'll learn how to add trackable Media Center Assets, including images and videos, to emails.
Adding Trackable Assets to Emails
You can add trackable media assets (images and videos) that have been uploaded to the Media Center, and include them in emails to track visitors and traffic. These assets can contain links and when media inside your email is clicked, those link clicks are tracked from the Media Center page in the left toolbar.
To add trackable media assets to your emails, create or edit an email from the Email page in the left toolbar.
- Click into a content block in the Email Designer.
- Click + Insert.
- Click Media in the Email Designer toolbar.
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Important: Assets uploaded directly into the email will not be trackable. When possible, image and video media should be uploaded and attached to the email as a Media Center asset. Assets from the Media Center are trackable.
- If you would like to include a preview of the asset directly in the email (clicking on the asset will display a larger version of the asset in a new browser tab), select Use Preview Image?.
- Otherwise, enter the link text to display in the Link Text box.
Note: When inserting trackable text, the text may appear as white. To fix this, highlight the text and set it to a different text color.
- Select the trackable link to be used.
Note: It's a good idea to title the links you're attaching to your media asset based on where you plan to use that link. Then, only use the link within specific areas of the business to maintain the integrity of your data. Titling the link is done within the Media Center.
- Click Insert Media.
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Save your email changes. Be aware that trackable links will not establish new tracking. If the link has been used in a previous email or another area of the business, all clicks will be included in the same tracking data.
As trackable links are more generic links that are connected to your Lead Gen & CRM environment, the interaction with that media will only display in the Life of the Lead for leads that are already tracked.
To learn how to view tracked clicks from the Media Center, read the Media Center Overview article.