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Adding Trackable Media Center Assets to Emails

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Cris Echeguren
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SharpSpring allows you to create a trackable link for any media asset uploaded to the Media Center.

These trackable links track visitors and traffic that visit landing pages or read and click through emails.

This article will detail how to add trackable Media Center Assets to emails.


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Tracking Media Center Assets in Emails

To add trackable links to uploaded Media Center assets in an email to track visitors and traffic, do the following:

  1. In SharpSpring's top toolbar, click
    Content > Email.
  2. Create or edit an email.
  3. In the Email Designer, click into a content block.
  4. In the Email Designer toolbar, click
    + Insert > Media.
  5. Select the desired tracked Media Center asset.
  6. In the Link Text box, enter the text to display for the tracked media asset.
  7. Click Insert Media.
  8. Click Save.

Be aware that trackable links will not establish new tracking.

As trackable links are a more generic link that is connected to your SharpSpring environment, the interaction with that media will only display in the Life of the Lead for leads that are already tracked.

  


Click to enlarge.
Important: When attaching files to emails, be aware that attached files are not tracked in SharpSpring. When possible, image and video media should be uploaded and attached to the email as a Media Center asset.
 
Note: When adding a trackable link, ensure that the Available in Emails checkbox is checked.
 
Note: When inserting trackable text, the text may appear as white. To fix this, highlight the text and set it to a different text color.
 


Adding Tracking Links to Email Images

To add tracking links to images, do the following:

  1. In SharpSpring's top toolbar, click
    Content > Email.
  2. Create or edit an email.
  3. Insert an image into the email.
  4. Click the inserted image.
  5. In the Email Designer toolbar, click
    + Plus > Link.
  6. Click Link List > Media.
  7. Hover over the desired tracked Media Center asset.
  8. Select the desired trackable link.
  9. For Target, select New Window.
  10. Click Ok.
  11. Click Save.
  


Click to enlarge.
Note: When linking to images, make a point to add in appropriate image descriptions and titles when prompted. Though this is optional, these pieces of information will make a clickable image appear more credible.


Adding Tracking Links to Email Videos

To add tracking links to videos, do the following:

  1. In SharpSpring's top toolbar, click
    Content > Email.
  2. Create or edit an email.
  3. In the Email Designer, click into a content block.
  4. In the Email Designer toolbar, click
    + Insert > Media.
  5. Click the Use Preview Image checkbox.
  6. In the Link Text box, enter the text to display for the tracked video.
  7. Select the desired tracked video to insert into the email.
  8. Click Insert Media.
  9. Click Save.
  


Click to enlarge.
Note: When checked, Use Preview Image will display the video as a static image, and not the video itself. Clicking on the image in an email will redirect to the target website and open the video. As such, videos added through the Media Center will not have normal video player functionality in an email.
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