Syncing Audiences

Article Contents

• Creating Audiences from Lists
• Stopping List Syncing
• Special Considerations for Syncing
• Regarding Sites

1. Click Contacts > Lists in SharpSpring's top toolbar.
2. Locate a created list with at least 100 members.
3. Click Retarget List next to the list's name.
4. Select the desired website from the Sync List to Perfect Audience? drop-down menu.
5. Click Done.

To stop a list sync, do the following:

1. Click Contacts > Lists in SharpSpring's top toolbar.
2. Locate a previously synced list.
3. Click   Options > Stop Retargeting List next to the list's name.
4. Click OK.

• Lists require 100 members in order to be synced. Lists with fewer than 100 members will suffer from poor performance, and the ads will not properly serve. 

• Audiences will be nested under websites on Perfect Audience. Clicking the Audience button on a site listing in Perfect Audience will display the audience metrics for that website. The synced SharpSpring list will show up with the    SharpSpring prefix in the audience listing.

• An icon will display next to synced lists. This    Synced to PA icon will help to identify at-a-glance those lists that have been synced.

• There will be a delay in the initial sync between SharpSpring and Perfect Audience. This is due to the fact that the synced list is sent to third-party service, and that service tries to establish tracking on those emails. This process takes up to three days. During that time, the synced list will be shown as Pending in Perfect Audience.

• Members—except those who have been excluded—who are added to or removed from lists will sync to Perfect Audience. After the initial sync is completed, all changes made to lists in SharpSpring will be represented in Perfect Audience.

• List members without an email address you will not sync to Perfect Audience. For example, if a list has five members and one is missing an email address, SharpSpring will show five members on the synced list and Perfect Audience will show four.