You can make use of the information you receive when leads interact with your ads.
This can help you to run ads to lists or audiences you have already created in SharpSpring, which can then lead to deeper engagement and follow-up when leads have engaged with your ads.
This article will provide information on how to configure and use add attribution in SharpSpring.
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Creating Ad Attribution Automation
Ad clicks can be used as triggers or filters in automation workflows. Based on how these workflows are configured, ad clicks can be used as the starting point or the main way to fire off a series of actions or action groups. This can help you to engage with your contacts by building comprehensive automation that is based on them clicking an ad.
Setting Workflow Triggers
Ads, on the whole, can be used as triggers in automation. To use ad triggers in workflows, do the following:
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Setting Workflow Filters
Just as they can be used for triggers, ads can be used as workflow filters. To use ad filters in workflows, do the following:
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Creating Ad Attribution Lists
You can create lists that will automatically populate with leads that click on your ads. To create ad lists, do the following:
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Modifying Ad Attribution Lead Scores
Lead scoring allows for you to organize and prioritize leads based on specific information a lead has provided, or important event activity the lead has taken a part in. This applies to how leads interact with your ads. You can modify the score applied to a lead when they click any of your ads. That score, when combined with other important factors, contributes to the lead's overall score.
To modify lead scoring for ad clicks, do the following:
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Understanding Ad Attribution in Campaigns
Perfect Audience ads have a unique UTM appended to the link on the ad. When a lead clicks the ad and lands on a tracked site, SharpSpring recognizes the UTM and makes the attribution.
This means that if a lead clicks on a Perfect Audience ad, the lead is added to the associated campaign in SharpSpring. If there is no associated campaign in SharpSpring, a copy of the Perfect Audience ad campaign will be created in SharpSpring. The copy will be given the same name, and it will automatically be given a Perfect Audience tag. From there, you can configure the created campaign as necessary. |
For more information on creating campaigns in Perfect Audience, refer to Perfect Audience's external documentation.
Viewing Ad Attribution in the Life of the Lead
Ad interactions will appear in a contact's Life of the Lead. Perfect Audience entries will provide information on who clicked on your ads, as well as when. This can help you to understand the lead's complete journey.
To view who interacted with your ads, do the following:
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