Adding Social Media Services to Emails

Social media is one of the most important communication channels for your company—and it makes an even bigger impact when it is backed by the power of marketing automation. It is of vital importance to any email send or campaign. 

In this article, you'll learn how to add social media information to emails.

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Article Contents

• Adding Layout Blocks
• Adding Social Media Elements to Layout Blocks
• Editing Social Media Element Content

Available With:

Trial	✓
Essential	✓
Advanced	✓
Ultimate	✓

Toolbar:

Email

Users:

Administrators	✓
Company Managers	✓
Marketing Managers	✓
Sales Managers
Salespersons
Jr. Salespersons

Adding Layout Blocks

Layout blocks are the foundation of emails created in Lead. Gen & CRM. Elements, like Social Media content, can be added into layout blocks.

The Email Designer allows you to drag, drop, and reorder layout blocks into your email to further customize it. 

To add layout blocks, create or edit an email from the Email section in the left toolbar. 

1. Click    Content and Layout in the Email Designer toolbar.
2. Click either the Themed or the Simple tab.
   
   
   Note: Themed blocks are available only in emails created from designer templates.
3. Drag and drop desired layouts into your email.
   
   
   Note: Click    Move to reorder any content or layout blocks.
4. Click Save.

Click to enlarge.

Adding Social Media Elements to Layout Blocks

You can add social media elements to an email from the Email Designer toolbar.

To add social media elements, create or edit an email with a layout block.

1. Click    Content and Layout in the Email Designer toolbar.
2. Click the    Elements tab.
3. Drag-and-drop a Social Follow element onto a purple line in the desired part of the email.
   
   
   Note: By default, the element will automatically populate with Facebook, LinkedIn, and Twitter icons.
4. Click Save.
   
   
   Note: Click    Move to reorder the element, if necessary.

Click to enlarge.

Editing Social Media Element Content

You can edit the information that social media elements display. 

To edit social media elements, click Email in the left toolbar and create or edit an email.  

1. Click the Social Follow element in the email. 
2. In the Content tab, select one of the following social media services from the Service drop-down menu:

   •   Facebook    •   LinkedIn    •   Twitter    •   YouTube    •   Instagram    •   Pinterest    •   SnapChat    •   SoundCloud

   •   GitHub    •   Vimeo    •   Medium    •   Reddit    •   Spotify    •   RSS    •   Email    •   Website

   
   
   Note: You can display a maximum of ten services in a single Social Follow element. If you need more, add another Social Follow element below the first.
3. Enter a URL that matches the selected service in the URL field. 
4. Enter text that is displayed with the social media logo in the Link Text field.
   
   
   Note: Link text can be set to be displayed in the Styles tab.
5. Optionally, click Add Service to add another displayed social media service to the element and configure the added service as desired. Repeat as necessary.
6. Click Done.
7. Click Save.
   
   
   Note: Click   Move to change the position of the icon in the element.
   
   
   Note: Click   Delete to remove a social icon from the element.

Click to enlarge.

To learn how to modify the way the elements look, after you've chosen which Social Media Services to include, read Changing the Way Social Elements Look in Emails. Change the style of the icons, add or hide icon label text, and more.