Campaigns and Analytics

Getting Started

• Creating Campaigns
• Understanding Campaign Tracking
• Campaign Tag Overview
• Viewing Campaign Results

Social Media

• SharpSpring Social Overview
• Content Calendar Overview
• Benefits of Using Social Media in SharpSpring
• Creating Social Listening Feeds
• Publishing Social Media Posts
• Connecting Facebook Accounts to SharpSpring

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Campaigns

• Understanding Organic Campaigns
• Associating Social Posts with Campaigns
• Understanding Cohort Report Metrics
• Setting Up Social Media Referral Campaigns
• Adding UTM Parameters to Emails
• Link Shortening with SharpSpring Tracking

Web Analytics

• Reviewing Website Traffic Sources
• How SharpSpring Prevents Site Tracking Mismatches
• Why Website Analytics Vary Across Different Tools

Google Ads

• Connecting Google Ads