Best Practices: Using Merge Variables in Email Subject Lines
You might not know this, but you can use merge variables within the subject lines of your emails.
To get started, you're going to need to generate that merge variable.
Since you're working with an email, follow the steps from our help desk article, Inserting Merge Variables. Be sure to search for the section titled, Inserting via Email Designer using using ctrl+f for Windows or Command-F for Mac.
For instance, I want to generate a merge variable for the following subject line:
'Hello, friend! Check out our awesome website!'
I followed the steps outlined above to generate a merge variable for the First Name field. Here's the result:
Note: In step 8 of the article, I was able to designate a 'default value' that appears in the event that the contact does not have a value for the First Name field. I put 'friend' here but you can also leave that space blank if you'd like.
2. Once that merge variable is created highlight it with your mouse, right click, and then select 'copy' or 'cut'.
3. Now that you've copied that merge variable, feel free to remove it from the content section in your email, close the section, and then navigate to the 'Send Settings' button on the left side of the email editor.
4. Once you've opened the Send Settings, add the merge variable to the subject line.
5. Now that's done, save the email!
Note: You'll probably want to run a test to make sure this works. Merge variables will only work for one-off smart emails or emails sent to a list, so be sure to create a test contact with the field data filled out for testing purposes.
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